Hindustan Times (Delhi)

NORTH CORP TO HAVE NEW RATES FOR ADS ON TAXIS

- Vibha Sharma vibha.sharma@htlive.com

NEW DELHI: The North Delhi Municipal Corporatio­n will soon come out with new rates for collection of taxes from private taxi operators who display advertisem­ents on their vehicles.

The decision was taken at the standing committee meeting on Wednesday after Poonam Parashar Jha, BJP councillor from Mubarakpur Dabas, raised the matter and said the corporatio­n wasn’t collecting taxes properly.

“There are hundreds of taxi operators who display advertisem­ents on vehicles but do not pay fees to the North corporatio­n. This is leading to huge losses to the civic agency. The officials are not keeping a check on such taxi operators,” Jha said.

As present, under the Delhi Municipal Corporatio­n Act, an annual tax of ₹1,200 can be charged from individual taxi operators for displaying advertisem­ents on their vehicles.

“We have registered 400 vehicles with us and they are paying fees regularly. But now, the appbased cab aggregator­s have entered the business and they want their vehicles to be registered in bulk. But our present policy has no provision for collecting tax in bulk,” a senior North corporatio­n official said.

In the meeting, North corporatio­n officials informed the standing committee that the advertisem­ent department will come up with fresh guidelines and slab rates in their next meeting. “In the policy, provision will be made for collecting tax in bulk from a company or organisati­on,”said the official.

According to the municipal corporatio­n’s outdoor advertisem­ent policy, the commission­er’s permission is needed to display advertisem­ent on vehicles. NEW DELHI: The Delhi Traffic Police on Wednesday launched the third edition of the ‘school road safety awareness campaign’ in a bid to educate school students about the importance of road safety and following traffic rules.

Launching the campaign at the New Delhi Municipal Council (NDMC) convention centre, Delhi Police commission­er Amulya Patnaik said that road safety must be inculcated among children from an early age to ensure that the next generation becomes “good, law-abiding citizens”.

“We learn from observatio­n. If our children follow safety rules, people around them, including adults will follow rules,” Patnaik said. He said these lessons should be made mandatory in schools and should be repeated during morning assemblies.

Patnaik was accompanie­d by special commission­er of police (traffic) Taj Hassan and joint commission­ers of police (traffic) Alok Kumar and Arun Kampani.

Hassan said around 15 lakh students from across 1,500 schools will be a part of this awareness campaign. Innovative and interactiv­e methods will be used to engage students. The sessions will include activities such as painting, quiz, essay writing, and street plays with lessons of road safety.

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