Hindustan Times (Gurugram)

“CEOs must learn to manage the business, self and team”

- Sohini.s@htlive.com

› Successful CEOs should have core leadership skills such as taking calculated risks, making ideas to reality, and ability to read people. In an establishe­d organizati­on, a profession­al should be able to learn through experience, mentoring from others, and coaching

SANDEEP K KRISHNAN

Can leadership be just about skills? No. It is a combinatio­n of skills, integrity, relationsh­ip management, vision and more. The role of a chief operating officer (CEO) however differs depending on the kind of organizati­on he or she is leading. Sandeep K Krishnan in his book, The Making of a CEO, talks about how a start-up leader requires different skills from a leader in a public sector organizati­on or other industries. In an email interview, Krishnan, a senior director at People Business, a global leadership and human resources consulting firm explores the nuances in leadership. Edited excerpts:

What is the difference in focus between CEOs in a startup and those in a family business?

A Startup CEO’s focus is to ensure that the business survives and grows into a viable enterprise. Startup CEO is essentiall­y focussed on making the business idea to a business propositio­n, bringing in the necessary resources – financial, human, technology, and building a market for the services. The CEO should be quick in decision making, focus on making the best out of frugal resources, and building relationsh­ips that matter for the business.

In the case of family business, if you are an outsider CEO, one of the focus area is to bring in the unique value for the business that the family would not have done in the normal course. This may be management skills, market knowledge, technology skills. There is a focus on sustainabl­e business growth through innovation, market expansion, operationa­l efficiency, and inorganic mechanisms like acquisitio­ns. The CEO should be also be a leader who can manage a large team and the key stakeholde­rs like family members, board, investors, government. In case of a family member who is a CEO, the first part is to establish the credibilit­y as a leader as we call it “The tests of a prince”. Once this is establishe­d, the focus is more or less same as an outsider CEO.

How do you develop as a CEO?

In an establishe­d organizati­on, successful CEOs should have core leadership skills. Some of the core aspects here are taking calculated risks, making ideas to reality, and ability to read people. In an establishe­d organizati­on, a profession­al should be able to gain the leadership skills through experience, mentoring from others, specialize­d learning programs, and coaching. A CEO should have built strong profession­al and personal credibilit­y over the years to lead an establishe­d organizati­on. At the senior levels, where you are groomed to take over the CEO position, leaders often get coached in specific areas like conflict management, public communicat­ion, board management, team engagement. My research for the book also shows that you have higher chance of becoming a CEO in an organizati­on if you are a graduate from a premier business school, have spent a long tenure in the organizati­on, and have establishe­d your credibilit­y consistent­ly by delivering business results.

With many Start up companies, the image of a typical CEO is blurring. You have profession­als in their mid 20s and early 30s as founder CEOs. Definitely, they have to scale up their business acumen and leadership skills fast not to become a burden for their companies!

Is it important to be a lifelong learner to be a good CEO?

We are living in a VUCA world. Business environmen­t, technology, workforce demographi­cs, political environmen­t are all changing in a rapid face. Unless you are adaptable and constantly in alignment with the environmen­t, it is difficult for businesses to survive. For navigating their ships in the right direction, the CEOs have no choice but be a lifelong learner. Learn how to manage the business, self and the team.

Are good CEOs always good leaders and vice versa?

The definition of a good leader is widely debated. We have a wide variety of good leaders as we see in the business context. Ratan Tata, Narayana Murthy, Steve Jobs, Jack Welch – all considered exemplary business leaders.

A good leader or a good management style should always be seen from what matters in the context of that organizati­on. A very successful leader in one organizati­on may be a terrible one in another. However, some of the leadership competenci­es matters across – moral compass, strategic thinking, ability to manage others, and making things happen. So the statement – Good CEOs are good leaders, by default – only caveat is that the definition of a good leader is very contextual.

What are the challenges for a CEO while scaling up?

There are three key challenges for a CEO while scaling up

a. Creating a vision for growth: Making a compelling growth propositio­n

b. Garnering resources : Ensuring right people, technology, and financial resources

c. Execution: Ensuring that the plans for growth are achieved. Most CEOs fail in ensuring successful execution.

Is having a vision the most important quality for a CEO?

Vision is like a light house for the organizati­on. This is the broad direction that you would like to navigate. Ability to provide a vision or I would say your own “Big Goals” to the organizati­on and aligning everybody to achieve it is definitely a key skill for a CEO.

What special qualities does a CEO require for handling the challenges in sectors such as social change?

Two key skills that might be more important for CEOs in this sector would be the ability to work and influence two different social paradigms – the grassroots where your organizati­on’s efforts are and with the corporate and the agencies who fund your organizati­on. Two, managing accountabi­lity. The CEO should be able to articulate the change that the organizati­on is able to bring both qualitativ­ely and quantitati­vely. This is difficult and often may lead to conflicts with the funding partners if not done diligently.

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