Facebook launches news tab to compensate publishers
NEW YORK/SAN FRANCISCO: Facebook Inc. introduced a separate news section in its flagship app, offering users more control over articles they see and providing money to the publishers whose stories are featured.
The section, called Facebook News, helps the social-media giant stem criticism on two fronts: It’s an effort to combat misinformation and could improve relationships with media companies, which have complained that Facebook profits from selling advertising alongside their articles.
Facebook News debuts Friday to some users in the US. It will feature articles chosen partly by Facebook employees who “will be free from editorial intervention by anyone at the company”. The section also will be personalized based on news that users prefer and they can hide articles, topics or publishers they don’t want to see.
The section will include stories from about 200 publishers, including national outlets like the Washington Post, Wall Street Journal, NBC News and ABC News, and local outlets in big cities such as the Chicago Tribune and Dallas Morning News. It also will feature conservative-leaning sites, including Breitbart News.
“We worked really hard to honour their business model and recognize the importance of original reporting,” Campbell
Brown, who oversees news partnerships at Facebook, said in an interview.
At an event hosted by Twitter on Thursday, New York Times chief operating officer Meredith Kopit Levien said “it’s a welcome development for any platform to be compensating the publisher for use of the content in any form”.
A Times spokeswoman confirmed the newspaper’s participation in Facebook’s news section early Friday by email. “Facebook News should make quality news easier to find in the Facebook environment and easier to distinguish from other forms of content,” said the spokeswoman, Danielle Rhoades Ha.
Facebook executives say they chose the publishers based on surveys that found users want more articles on entertainment, health, business and sports. It also picked outlets that adhere to Facebook’s guidelines, weeding out those that serve misinformation, hate speech or clickbait. News articles will still appear in Facebook’s main News Feed.
To some publishers, Facebook’s new initiative amounts to a goodwill gesture after years of tensions. In the past, Facebook has asked them to dedicate resources to produce work for a new initiative like Facebook Live, then left them frustrated when the social-media company shifted strategies.
Facebook is paying some publishers $1 million to $3 million a year to put their articles in the new section. In most cases, links in the new section will take readers back to publishers’ websites, which helps them attract advertising and subscriptions. That’s different from other Facebook initiatives, like Instant Articles, which kept readers on Facebook.