Reliance Retail to bring US fashion brand Gap to India

Reliance Retail Ltd on Wednesday announced its long- term partnership with Gap and plans to bring the iconic American fashion brand to India. “Through a long-term franchise agreement, Reliance Retail has become the official retailer for Gap across all channels in India,” said a joint statement.

Reliance Retail will introduce Gap’s offerings to Indian consumers through a mix of exclusive brand stores, multibrand store expressions and digital commerce platforms.

“The partnership is aimed at leveraging Gap’s position as a leading casual lifestyle brand and Reliance Retail’s established competencies in operating robust omni-channel retail networks and scaling local manufacturing and driving sourcing efficiencies,” the company said.

Founded in San Francisco in 1969, Gap is considered as an authority on modern American style. It continues to build on its heritage grounded in denim and connect with customers online and in company-operated and franchise retail locations globally.

Reliance Retail chief executive officer, Fashion & Lifestyle, Akhilesh Prasad said: “We believe that Reliance and Gap complement each other in their vision to bring industry-leading fashion products and retail experiences to their consumers.”

Managing director of international, global licensing and wholesale at Gap Inc. Adrienne Gernand said: “Partnering with regional experts, like Reliance Retail in India, allows us to deliver our relevant, purposedriven brand to customers around the globe, while continuing to diversify our business portfolio through our partnerbased model.”