This Eid, make the most of ‘Sale’

After a month-long Ramadan, Lucknow will be celebrating Eid amid fun, frolic and a lot of sale. Already, markets in the city have turned into a fashion-cum-sale bonanza. Up for grabs are designer, ethnic and one of a kind garment. Be it Hazratganj, Chowk or the malls, the city is in full swing to offering good sales.

High on ethnic and party wear

The designer brands such as W, Globus, Shoppers stop and Lifestyle have up to 40% sales whereas Aurelia has launched a new collection and has up to flat 50% off. “The collection is very special and ethnic. It is more of silver based now than golden, which is mostly in our clothes. The collection has pastel colored Kurtis concerning the heat factor this festive season and also neutral tones in suits. Chanderi cotton and Rayon fabrics are the newly launched, said Neha, store manager, Gomti Nagar.

The W Store is currently running 20% off. Their Eid collection is inspired by the Mughals and is done on French crepe fabric unlike the Rayon which is one of the main W fabrics. "I like the garments a lot as they have kept it light and comfortable,” said Asra, a customer.

Less expensive yet traditional is exactly what Chowk is known for and is your go to place right now. It is offering the famous Chikankari in affordable prices. Men can get an array of colourful traditional Kurtas in good fabrics and colours. Unique Chikan, Chikan Paradise and Mad Chikan Fabs are stores offering some amazing collection for both men and women.

Hazratganj being the hub of the ultimate fashion store in the city is seeing stores with an off season sale like Meena Bazaar and Calcutta's in style selling some gorgeous Gota patti and Chickankari embroidered garments. Another favourite of the localities is Ada designer chickan studio that has been working to break the monotony of chikankari on a dress, a fusion of ‘Zardozi’ , ‘Aari’ and ‘Kaamdani’ done with ‘Muqaish’ ( flattened silver or golden wire) which

JEWELLERY AND ACCESSORIES

Dotted with some of the best ethnic jewellery shops, the city has a lot to offer. Stores like Tanishq and Gitanjali Jewels have running schemes and Hazratganj is increasingly hosting street shops. Gadbad Jhala in Aminabad is the biggest market of artificial jewelry that offers everything from antique jhumkis to beautiful anklets and neckpieces. Nakhas market is popular for Zardozi embroidered garment and voila! : Jewellery. Gold Kundan has always been high on fashion and is the most traditional. "Aminabad's Punjab Jeweller's are till date rocking their Jewelry designs," says Fauzia Rehman, who has been their customer since last 20 years. For some sassy bags and shoes you might want to check Khadims, Mochi and Hush Puppies that are hosting their end of season sale! So, are you still reading this article or you are on your shopping spree already?

enhances its beauty.