AAMIR’S RE­WARD­ING EX­PE­RI­ENCE

Hindustan Times (Lucknow) - Live - - Front Page -

Ac­tor Aamir Khan be­came a mem­ber of the PVR Priv­i­lege Pro­gram, which was launched at a spe­cial event on Oc­to­ber 10, in the Cap­i­tal. Aamir, whose film Se­cret Su­per­star will hit the­atres soon, was wel­comed as a mem­ber of PVR’s loy­alty pro­gram by Ajay Bi­jli, chair­man and man­ag­ing di­rec­tor, PVR Ltd and San­jeev Ku­mar Bi­jli, joint man­ag­ing di­rec­tor, PVR Ltd.

It’s not al­ways that you can have your cake and eat it too. But with PVR Priv­i­lege — the new loy­alty pro­gramme by PVR Cin­e­mas — you might eat that cake many times over.

Con­sider this. You pay ₹300 to reg­is­ter and get your PVR Priv­i­lege mem­ber­ship, which comes with what could be In­dia’s first vir­tual loy­alty card. The ₹300 im­me­di­ately trans­forms into F&B vouchers of the same value.

Next time you go to any of PVR’s 600 screens, you use the voucher to buy that favourite pop­corn or drink. Now re­mem­ber to scan the vir­tual card, within the PVR app at the cin­ema, and your ac­count will open with 15 re­ward points (five for ev­ery ₹100 that is spent). Each point is equal to a ru­pee. When you ac­cu­mu­late 50 points, the ac­count au­to­mat­i­cally gen­er­ates vouchers that you can spend at the box of­fice or on F&B. And no, it’s not over. You get a bonus of 50 points on your birth­day month.

Not sur­pris­ingly Ajay Bi­jli and his brother San­jeev Ku­mar Bi­jli are su­per ex­cited about the loy­alty pro­gram.

“It will en­able mem­bers to en­joy a re­mark­ably sim­ple and a fast way to free tick­ets or F&B of­fer­ings at PVR cin­e­mas. By be­ing an early mover in of­fer­ing a loy­alty pro­gram, PVR con­tin­ues to en­hance the movie go­ing ex­pe­ri­ence for PVR’s val­ued guests,” says San­jeev.

With a cus­tomer base of 75 mil­lion across 131 prop­er­ties in 51 cities, PVR is hop­ing that the Priv­i­lege loy­alty pro­gram will give one more rea­son for movie-lovers to throng its cin­e­mas.

“The PVR Priv­i­lege card is a strate­gic move to de­light, cre­ate and re­tain loyal cus­tomers,” says Ka­mal Gian­chan­dani, Chief of Strat­egy, PVR Lim­ited.

That will surely sound like mu­sic for PVR’s cus­tomers. It might not be an ex­ag­ger­a­tion to say that fes­tiv­i­ties have be­gun!

PRIV­I­LEGE MEM­BER­SHIP, ONE OF IN­DIA’S FIRST VIR­TUAL LOY­ALTY CARDS, WILL PRO­VIDE MOVIE GO­ERS AN­OTHER REA­SON TO THRONG THE PVR CIN­E­MAS.

PHOTO: HTCS

(From left) San­jeev Bi­jli, Aamir Khan and Ajay Bilji at the launch of PVR Priv­i­lege Pro­gram

PHOTO: HTCS

(From left) San­jeev Ku­mar Bi­jli, Aamir Khan, Ajay Bi­jli and Ka­mal Gian­chan­dani launch­ing the PVR Priv­i­lege card

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