REKHA SINHA, LUCKNOW

CATEGORY: SOCIAL WORK

As a secretary of NGO Rekhaakriti, Rekha Sinha works to protect the traditional culture and heritage of Uttar Pradesh through handicraft. She saves obsolescent artisan’s livelihood opportunities by adopting handmade product culture in place of machines and involving more women power in handicraft sector which promotes the socio-economic conditions of the artisan community. As a proprietor of marketing institution Rekhaakriti, she organizes exhibitions and sale points in India and abroad, displaying products of the obsolescent art and artisans of UP.

She has incorporated more than 250 artisans from around six districts of UP and given them training regarding new designs and recent trends and developments. In the first phase, she had been working successfully for the conservation and documentation of the wooden toys of Varanasi and moonj art of rural parts of UP. In a span of two years, she arranged around 63 exhibitions in India and participated in three exhibitions of USA and one exhibition of UK. The products of Rekhaakriti are available on most of the esteemed e-portals of India, which include Snapdeal, Paytm, Shopclues, Amazon and India Mart. She started her career with Rashtriya Sahara in Varanasi and has experience in the field of journalism with 23 years of work in mainstream journalism. She worked at Bureau in 1992, as a reporter and as a feature desk in charge at Political desk. Her other experiences include, working as a coordinator of Sahara Samay Weekly and reporting on a wide variety of news topics which include social issues, art and culture.