So­cial me­dia are not just for post­ing pic­tures of your abs... or cats: Sushant

Hindustan Times (Lucknow) - Live - - FRONT PAGE - Yashika Mathur ■ yashika.mathur@htlive.com

Aso­cial net­work is an odd thing — it’s an ex­tremely per­sonal space and also a very pub­lic arena. While most Bol­ly­wood ac­tors use so­cial net­works to keep fans up­dated or to for­tify their star power, Sushant Singh Ra­jput is on an­other path.

Re­cently, the ac­tor ap­peared to do some house-clean­ing, delet­ing all but 15 In­sta­gram posts and 35 tweets — the num­bers were 20 and 38, re­spec­tively, at the time of go­ing to press. What’s left is some­thing more cere­bral than just an ode to a celebrity.

But why? Sushant tells us, “No mat­ter from where you look at it, it’ll still make prob­a­bly the least sense. I’m try­ing to make a point to my­self and others that these tech­nolo­gies are there not just for what peo­ple are look­ing for [in daily life]. “The tech­nol­ogy we use [nowa­days] is a su­per­com­puter of the 1990s... I want to [show] that if I can use In­sta­gram, not just for my abs pic­tures, or my cat’s pic­tures... I can use it to bring to­gether so much tal­ent.” His at­tempts are be­ing no­ticed by the right peo­ple. Sushant says, “I re­ply to at least 100-200 peo­ple ev­ery day with­out hash­tag­ging ‘AskSSR’. I know that some 5,000 of [the com­menters] are econ­o­mists, cog­ni­tive sci­en­tists and the best minds to come to­gether on a plat­form like In­sta­gram. This is the point that I’m try­ing to prove. [A so­cial net­work] can be used as a dif­fer­en­tia­tor to bring 5,000 [peo­ple] — like these great minds — to come to­gether.”

Does his present mood have any­thing to do with his non­film ac­tiv­ity? He has set up a com­pany that aims to bring about so­cio-eco­nomic change through tech­nol­ogy. “It’s prob­a­bly cor­re­lated,” replies Sushant, who will be seen next in Kedar­nath. “It’s my moral im­per­a­tive and not just my need for money to un­der­stand things be­yond what I al­ready know.”

I want to [show] that if I can use In­sta­gram, not just for my abs pic­tures, or my cat’s pic­tures... I can use it to bring to­gether so much tal­ent. SUSHANT SINGH RA­JPUT AC­TOR AND EN­TRE­PRE­NEUR

PHOTO: AALOK SONI/HT

Ac­tor Sushant Singh Ra­jput has launched a com­pany that works for so­cioe­co­nomic change

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