Anu Ma­lik ‘happy’ that his old hits match this rap­per’s moves

Hindustan Times (Lucknow) - Live - - FRONT PAGE - sa­marth.goyal@htlive.com

Hol­ly­wood ac­tor Donald Glover is now a fairly well-known name in In­dia, thanks to his role as Lando Cal­ris­sian in Solo: The Star Wars Story. But aside from that, he is grab­bing eye­balls with the par­o­dies of his mu­sic video, This Is Amer­ica. The ac­tor, un­der his stage name Child­ish Gam­bino, re­leased that hip-hop track on May 8, pok­ing fun at the Amer­i­can en­ter­tain­ment in­dus­try. And since then, users in In­dia have been flood­ing the web with par­o­dies — these have bits of the orig­i­nal video, wo­ven with a Bol­ly­wood song play­ing in the back­ground, the Hindi num­ber seam­lessly synced with Glover’s dance moves.

Songs thus used in­clude My Name is Lakhan (from Ram Lakhan, 1989), Chale Jaise Hawayein (from Main Hoon Na, 2004), and Banda Yeh Bin­dass Hai (from Aks, 2001). In each case, Glover swings to these num­bers as if the songs were picturised on him.

The song from Aks is the lat­est par­ody out there, and com­poser Anu Ma­lik, who was also the mu­sic di­rec­tor for Main Hoon Na, feels “happy” that his songs fit so well with Glover’s dance moves, and that web users have picked them. He says, “It shows that the mu­sic I cre­ated so many years ago is still pop­u­lar and peo­ple still love lis­ten­ing to those songs. I’m both happy and hon­oured that peo­ple have used some of my songs for these videos, and the mu­sic goes well with the moves as well! My daugh­ter, An­mol, showed me one of the videos. I think it was the Main Hoon Na song. It looks ter­rific, yaar!”

So­rav Jain, a so­cial me­dia mar­ket­ing ex­pert, says, “When it comes to trends on so­cial me­dia, one thing goes vi­ral and others try to cre­ate con­tent around that.” That’s what hap­pened, he says, when the first Donald Glover par­ody “spread like wildfire”.

IN EACH PAR­ODY VIDEO, AC­TOR­RAP­PER DONALD GLOVER SWINGS TO THE HINDI NUM­BERS AS IF THE SONGS WERE PICTURISED ON HIM

A scene from the video This Is Amer­ica, by Donald Glover aka Child­ish Gam­bino

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.