National Handloom Day is special for Varun Dhawan and Anushka. Here’s why

Not many know that Varun Dhawan plays the role of a tailor and Anushka Sharma portrays an embroiderer in their upcoming film, Sui Dhaaga. And, we have learned that the two actors are set to launch their film’s promotional campaign on National Handloom Day (August 7).

“Yes, since Sui Dhaaga celebrates entrepreneurship and the empowering impact of self-reliance, its campaign will kick off on National Handloom Day of India. Varun and Anushka’s characters celebrate Indian craftsmanship that is famous across the world. So, there couldn’t have been a more fitting day to start the promotions,” says an insider.

Producer Maneesh Sharma says that it is a “conscious decision” on his part. “Our film is a salute to the bold entrepreneurs, self-reliant workforce of the country including artisans, craftsmen, weavers and the grassroot-level contributors, who are contributing to India’s surging indigenous arts and crafts industry. So, we’ve decided to launch our campaign on a day dedicated to the skilled entrepreneurs of our country,” says Maneesh.

He further informs that the actors will start touring India from August 7 to promote the film that has been directed by Sharat Katariya of Dum Laga Ke Haisha (2015) fame. “We will release the first promotional element on that day, but not the trailer. We are excited to unveil something, which will be a fitting tribute to skilled craftsmen,” he adds.

PHOTO: HTBS Varun Dhawan and Anushka Sharma play a tailor and an embroiderer in their upcoming film, Sui Dhaaga