Hindustan Times (Lucknow) - Hindustan Times (Lucknow) - Live
Home cleaning at Diwali can count as family time: Survey
In a time-strapped 21st century, millennials are struggling to find time with their families. However a majority of Indians feel that home cleaning on Diwali is a great way to spend time with family, says a survey conducted by Urbanclap. The survey was conducted across eight major Indian cities - Delhi National Capital Region (NCR), Mumbai, Bengaluru, Hyderabad, Pune, Chennai, Kolkata and Ahmedabad. People between the ages of 2234 were polled in the survey, which covered more than 5,000 consumers. The poll states that home cleaning on Diwali not only creates nostalgia but is also a great way to spend time with family with 68% of the respondents agreeing to it. Also for many, pre-Diwali is an exciting time with 55% of the respondents looking forward to food, new clothes and home decoration. Also 30% of the consumers look forward to Diwali cleaning as this practice of pre-festival is an integral tradition for many households in India. However, modern lifestyle and time constraint does not make Diwali house cleaning a fun task. Almost 31% of the respondents feel that Diwali cleaning turns into a hectic or a chaotic day as well. Among the survey respondents, 42% said that they fear dust allergy, while 26% of the poll’s participants fear losing a weekend and equate this feeling of being on a house arrest.
Outsourcing to professionals for home cleaning is also a new found tradition with among new age Indians with 68% of the consumers between the ages of 20-35 willing to hire professional help, while only 46% of those polled over the age of 35 feel no need to outsource. In the survey, gender comparison highlighted that close to 65% of women being more likely to outsource this yearly task, while 40% of the men said that they would prefer to keep the house cleaning a family tradition and that they would not like to hire professional help.