Here’s a one-stop solution for all your home comforts

The way consumers shop for their requirements has evolved over the years. And this paradigm shift is evident in something as basic as grocery shopping and also in shopping personalised items such as clothing, etc.

It is the age of the discerning consumer. They know what to shop for and from where. And to match the changing preferences of the consumers, brands too have evolved. A vivid example of such a change can be seen in the clothing, personal care, home decor and furnishing brands.

While most brands already have stores where all classes of consumers can walk in and shop, depending on their needs and budgets, they are also investing in stores that cater to specific needs of today’s consumers.

Especially in home decor and furnishings, the consumers want everything classy and elegant that reflects their personality.

It is no longer the days of one-stop-shop for these products, which have resulted in brands setting up stores for specific needs of the consumers. These large-format stores stock up a wide range of products for consumers to pick and choose from, and also help them compare designs, prices, and make a preferred choice as per their budget.

A sofa store is a case in point where you can only find a range of sofas and accessories for sofas, such as cushions, covers, etc. One such example is Kurl-on, one of India’s leading mattress brands. Kurl-on has four different categories of stores to cater to the specific needs of consumers. One of them is the Home Komforts store, which is a high-end store for sofas and cots.

Talking about it, Prashant Deshpande, head of marketing, Kurl-on, says, “At Kurl-on, revolution, zeal and passion is at the heart of everything we do. We have evolved from a mattress company to a complete home furnishing and decor solutions brand. We offer everything — from a pillow to basic furniture, furnishings and modular kitchen. We were able to come up with new products because of our innovative professionals. Our products such as Mattress in a Box, Kooler mattress top, STR8 mattress and glacies gel pillow bear testimony to this.”

With home furnishings and home decor segment undergoing a massive transformation, brands like Kurl-on are investing in setting up stores to cater to the growing needs of the consumer base. Hence, they provide a one-stop solution for all your home comforts.

For more details, email at prashantd@kurlon.com.

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Home Komforts store is a high-end store for sofas and cots by Kurl-on