OTT ka good luck ho gaya Covid ki wajah se: Gupta

While two of her web shows, Panchayat and Masaba Masaba, got much love from the audience, actor Neena Gupta’s acclaimed film, The Last Color, too, got a theatrical release last year, after travelling to numerous film festivals around the world.

Now that the movie has come to an OTT platform, the actor is delighted with the response it’s receiving. “It feels like it has released all over again. Word-of-mouth for the film has been fabulous. The kind of comments I’ve got says that people have loved it and my performance. I think it is important as this is not a potboiler or has popular faces, so such reaction feels good,” she shares.

Talking of OTT’s growing popularity, Gupta, 65, points that digital medium has introduced audience to a variety of content and has opened many doors for creators, actors and technicians. “OTT ka good luck ho gaya Covid ki wajah se. Kitne logon ne kitna kuch dekha OTT par. Moreover, a number of producers were suffering due to monetary loss as there were no theatrical releases. They must have borrowed money and would’ve to pay interest. Releasing a film on OTT was a good way out for many of them. Instead of my film being stuck in a can, I’d be happy to see it release online,” says the actor.

She admits workwise, 2020 was fabulous, as she shot a lot, including many ads. “I wrote a book on my life and hope people enjoy it. As everyone was at home, they’d enjoy and explore different genres and not just the same kinds of stories. OTT has helped a lot in that sense. Agar OTT, nahin hota toh, whatever I worked on wouldn’t have existed perhaps,” says Gupta, who has four films lined up for release this year, including Dial 100 with Manoj Bajpayee and Gwalior, among others.