Are OTT platforms looking to cast more stars now?

Yes, OTT platforms are looking to cast big names for their productions more now. In fact, it has been happening for quite some time. And stars also want new audience for themselves because now they have realised the need to get character roles and not just play the quintessential hero anymore. With the advent of OTT platforms, they have suddenly found a space where they can do that. That is why even digital platforms are now giving preference to them over actors who have already been doing work on OTT platforms for a while. The OTTs also want to grab eyeballs now. However, even with all this demand for stars, if a big star does not deliver a decent performance, the audience will simply reject them.

The rights of SS Rajamouli’s RRR have been sold to Jayantilal Gada in India’s biggest post-theatrical, digital, and satellite deal. It will get a theatrical release in October and later stream on digital platforms and satellite channels. Gada has partnered with one platform to stream the regional versions including Telugu, Tamil, and Malayalam and another for English, Hindi, Korean, Turkish, Portuguese, and Spanish dubs, reports Bollywood Hungama.

With the recent boom in OTT viewership, many filmmakers have opted for digital releases. Now, filmmaker Aditya Chopra might be planning to launch his own OTT channel, reports Bollywood Hungama. “Aditya heads one of the biggest production houses in India and if he goes ahead, there will be a lot of planning,” says a source, adding, “He is also working on producing content for the platform and developing short and long format content. If it works out, OTT and theatrical film content will be two different verticals for the company.” There is no official confirmation yet.

Shonda Rhimes’ hit series Bridgerton, will now have a spin-off which will focus on the origins of Queen Charlotte. “We now have the opportunity to devote even more of the Shondaland fold to the Bridgerton-verse,” said Rhimes. The limited series will also follow the lives of young Violet Bridgerton and Lady Danbury, according to PTI.

Apex child rights body the National Commission for Protection of Child Rights has written to the Maharashtra home secretary seeking an FIR against the makers of the series Bombay Begums over the alleged inappropriate portrayal of children, reports PTI. The body also sought an action taken report from the Mumbai Police commissioner in the matter within three days.

Actor Chris Noth, who played the love interest of Sarah Jessica Parker’s Carrie Bradshaw in Sex and the City series, is officially returning for the show’s revival titled And Just Like That..., reports

Compiled by: Kavita Awaasthi

PTI. The new 10-episode series will also bring back cast members Cynthia Nixon and Kristin Davis. The revival will also star Sara Ramirez as Che Diaz, a non-binary, queer stand-up comedian.