DON’T FEAR STAR CULTURE SEEPING INTO OTT SPACE: RICHA

Richa Chadha says stars venturing into OTT will be beneficial

Actor Richa Chadha feels the star culture seeping in the digital space is not a bad thing. “Kya hoga star culture ke aane se? I don’t have any fear about it. In fact, it is good for the stars if they come on the OTT space,” Chadha shares.

Ask her what makes her say this, and the 34-year-old explains, “They will be able to reach a wider audience, including those who don’t really buy the commercial storylines. [They] can do exciting things. So, stars venturing into OTT is a great thing. This is my personal belief.”

Chadha has explored the medium with projects such as Inside Edge, Unpaused and her recent web show, Candy. “I always thought that there was space for OTT medium. This space was for people who could not relate to traditional television or the saas-bahu drama, and wanted to watch something [different]. I also witnessed that foreign content like Narcos was available, but not [in] Hindi. Initially, a lot of people thought that I had lost my mind. They told me, ‘Tum filmein karke kaise yeh kar sakti ho?’ All of them are now on OTT,” she reveals, adding that she always believed in the power of the digital space, and its “potential to grow”.

After the thrilling ride of Candy, about drug menace and a masked killer, Chadha is enjoying a little break, before diving into the world of Six Suspects, Tigmanshu Dhulia’s next web series.

“I have a whole bunch of projects starting in October end and November. So, I’m looking forward to getting some free time now. I’ll utilise this time to write, get into production or work on a full feature,” she says, revealing that she hopes to wrap up her stint on Dhulia’s project by the end of this year.