Pvt por­tals can sup­port govt’s job push

Hindustan Times (Lucknow) - - BUSINESS - Prashant K nan­daprashant.n@livemint.com

THE NA­TIONAL ca­reer ser­vice (NCS), de­signed as a gov­ern­ment plat­form for job seek­ers, may soon be­come a de facto pri­vatepub­lic part­ner­ship.

The labour min­istry is ready with a plan to co-opt pri­vate job por­tals such as naukri.com and mon­ster.com to sup­port the NCS, launched by Prime Min­is­ter Naren­dra Modi on July 20.

The min­istry be­lieves that in­stead of com­pet­ing with pri­vate por­tals, the NCS should col­lab­o­rate with them to link po­ten­tial em­ploy­ers and em­ploy­ees, two gov­ern­ment of­fi­cials said on con­di­tions of anonymity. “There is no point com­pet­ing. We have to evolve a model which is sus­tain­able,” said one of the two of­fi­cials.

Job seek­ers will be brought to the NCS by the labour min­istry, and it will be up to the pri­vate job por­tals to link them to po­ten­tial em­ploy­ers.

NCS had 20 mil­lion job seek­ers on its plat­form be­fore July 20 and in the last 12 days, the count has gone up by 250,000.

The first of­fi­cial said the online re­cruit­ment mar­ket was ready to leapfrog, but the gov­ern­ment is not look­ing to make money out of the ini­tia­tive. “We will give free ac­cess to pri­vate play­ers to our data­base and take their help in im­prov­ing ser­vice,” the of­fi­cial said.

The sec­ond of­fi­cial said that in the next two weeks, the labour min­istry would be hold­ing a se­ries of meet­ings with in­dus­tries and job por­tals. Since the gov­ern­ment will bring trained work­ers to the plat­form, both com­pa­nies and re­cruit­ment plat­forms would be in­ter­ested in the NCS, he said.

“The gov­ern­ment’s aim is to link more peo­ple with jobs and it will do ev­ery­thing to achieve it. If that en­tails pri­vate-part­ner­ship, then yes we are for it. We know with­out enough jobs, this plat­form will not be suc­cess­ful,” said the sec­ond of­fi­cial.

In the last 12 days, NCS has al­ready at­tracted 43 place­ment agen­cies, the of­fi­cial said.

“Gov­ern­ment is try­ing to be­come the mar­ket­place and we see ab­so­lute merit in it. There are sev­eral ar­eas where we can col­lab­o­rate,” said San­jay Modi, man­ag­ing di­rec­tor, Mon­ster In­dia. Mon­ster.com can of­fer job feeds to the NCS, which means those en­rolled on the por­tal can ap­ply for jobs avail­able on its web­site.

Shine.com, the jobs por­tal run by Mint’s pub­lisher HT Media Ltd, would be happy to col­lab­o­rate with the gov­ern­ment in con­nect­ing job seek­ers to jobs, said Amit Garg, ex­ec­u­tive di­rec­tor, dig­i­tal ini­tia­tives. “A col­lab­o­ra­tive ap­proach will boost the prospects of NCS,” he said.

“I think, they are very clear about the pri­vatepub­lic part­ner­ship model. As a lead­ing staffing com­pany, if we can take 10,000 jobs to NCS in next cou­ple of years it will be a great achieve­ment,” said Pankaj Bansal, chief ex­ec­u­tive of staffing com­pany Peo­pleStrong.

Peo­pleStrong is help­ing the gov­ern­ment in es­tab­lish­ing three model ca­reer cen­tres (next gen­er­a­tion em­ploy­ment ex­changes) in Gur­gaon, Mum­bai and Chen­nai. The online re­cruit­ment space is in its in­fancy in In­dia, worth ` 700-800 crore a year, said Tarun Matta, founder of iimjobs.com, another jobs wes­b­site.

Matta ex­pects more com­pe­ti­tion and faster growth over the years. Work­ing with the gov­ern­ment can be “hard”, given that the gov­ern­ment has a pro­pri­etary in­ter­est in the can­di­dates, he said, adding that “can­di­dates will come where they see value”.

IL­LUS­TRA­TION: JAYANTO

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