Strug­gling to carry yes­ter­year charm amid staff, fund crunch

Hindustan Times (Lucknow) - - LUCKNOW - HT Cor­re­spon­dent lko­re­porters­desk@hin­dus­tan­times.com

LUC­KNOW: Re­mem­ber how ea­gerly the en­tire fam­ily awaited the tele­cast of su­per hit ‘Bibi Natiyon Wali’ or the pop­u­lar ‘Neem Ka Ped’ on Luc­know Do­or­dar­shan? Be it the daily news bulletins, new year eve pro­grammes, farmer’s favourite ‘Kr­ishi Dar­shan’ or the all time favourite ‘Ran­goli’ Do­or­dar­shan has been a part of the lives of Luc­knowites for over four decades.

The pop­u­lar source of aware­ness and en­ter­tain­ment, Luc­know Do­or­dar­shan is now all set to cel­e­brate its 41st foun­da­tion day on Thurs­day. Its reach has moved from the city’s bound­aries to across the globe through satel­lite and the pro­grammes of Luc­know Do­or­dar­shan are no longer lim­ited to evenings alone.

Atma Prakash Mishra, pro­gramme ex­ec­u­tive, Luc­know Do­or­dar­shan, says, “It is more than a year now that Luc­know Do­or­dar­shan’s trans­mis­sion has gone on satel­lite and can be viewed 24X7 from any­where.”

But all isn’t that well. Find­ing it hard to sus­tain it­self amid com­pe­ti­tion from an ar­ray of tele­vi­sion chan­nels, fi­nance and staff crunch are what that have fur­ther in­creased its woes.

There isn’t a full time di­rec­tor at Luc­know Do­or­dar­shan for more than six months now. Sources say that there is a tus­sle be­tween Prasar Bharti and the min­istry of in­for­ma­tion and broad­cast­ing which has re­stricted the in­flow of funds for pro­gramme pro­duc­tion.

New re­cruit­ments are also re­quired to meet the grow­ing tele­cast chal­lenges.

Vi­layat Jafri, for­mer di­rec­tor, Do­or­dar­shan re­calls, “You name a pop­u­lar writer and artist and he/ she has been as­so­ci­ated with Do­or­dar­shan in some way. La­gendary writ­ers KP Sax­ena, Am­rit Lal Na­gar, Shri Lal Shukla, Rahi Ma­soom Raza and oth­ers have writ­ten for Do­or­dar­shan. Prom­i­nent artists in­clud­ing Bis­mil­lah Khan, Gir­ija Devi and oth­ers have per­formed at Do­or­dar­shan. And it is for its qual­ity that Do­or­dar­shan has been very pop­u­lar.”

Jafri shared that pro­grammes pro­duced at Luc­know Do­or­dar­shan like ‘Bibi Natiyon Wali’ and ‘Neem Ka Ped’ were so pop­u­lar that they were tele­cast from Delhi as well. ‘Dar­bare-do­or­dar­shan’-the new year pro­gramme aired in 1988 is still fresh in the minds of peo­ple, he added.

Satish Grover, for­mer ad­di­tional di­rec­tor gen­eral (ADG), Do­or­dar­shan, says, “Luc­know Do­or­dar­shan has al­ways main­tained its peo­ple con­nect and that’s how it has main­tained its charm for all th­ese years.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.