Hindustan Times (Lucknow)

Rel Jio targets 50% revenue mkt share in 4 yrs; bets on data

- Amrit Raj amrit.r@livemint.com

NEW DELHI: Reliance Industries Ltd (RIL) is targeting a revenue market share of 50% for Reliance Jio Infocomm Ltd (Rel Jio) by 2021, the company said in the first guidance it has provided analysts on its telecom business.

RIL also said in a presentati­on to analysts on Thursday that Rel Jio’s Ebitda margin will exceed 50% by that year. Ebitda is short for earnings before interest, tax, depreciati­on and amortisati­on — an indicator of operating profitabil­ity.

The target set in a conference call by RIL for 2021 exceeds the current market share of Bharti Airtel Ltd, India’s largest telecom company, which has 33% of the country’s subscriber­s.

RIL’s forecasts are based on its estimates that revenue of India’s telecom industry will increase 50% from current levels to ₹3 lakh crore by 2021, largely driven by demand for data, while voice revenue will fall from ₹1.5 lakh crore to ₹0.5 lakh crore.

RIL also believes 400 million subscriber­s can afford to spend ₹500 and more on digital services, leading to increased average revenue per user. “Shift of ₹1 lakh crore from voice will take data revenue to ₹1.3 lakh crore,” RIL said in a presentati­on, which has been reviewed by Mint.

The increased demand for data will be driven by mobilephon­e screen size, image resolution, data speeds and time spent. RIL expects average consumptio­n of 10 GB per month across all telecom zones.

It claimed that Rel Jio caters to 85% of mobile data traffic in India currently and can support more than 60% of the data market by 2020-21.

“Industry growth was low in last 5 years, next 5 years to see rapid growth with data explosion,” it said.

Since its launch in September, Rel Jio claims to have signed up 100 million subscriber­s. Its entry, with zero tariffs until March 31, has unleashed a price war in the telecom industry, with incumbents cutting rates to retain customers.

Shares of RIL rose 2% to ₹1,258.45 on the Bombay Stock Exchange on Friday.

RIL’s forecasts failed to impress some analysts.

Credit Suisse in a note to investors said that its analysts find “targets for both industry revenues and Jio market share aggressive”, especially as this level of ARPU growth has never been seen globally; intensifyi­ng competitio­n amid Jio’s bid to gain share will keep the ARPUs depressed, it said. ARPU is short for average revenue per user.

In addition to an update about their plans and business outlook, the Rel Jio management also provided insights into future product launches, such as Jio Car Connect, Credit Suisse said.

“We see fibre to the home (FTTH) as a key revenue driver for Jio. We expect management focus to shift to FTTH post successful commercial roll out of the mobile network.”

SINCE JIO’S LAUNCH, THE TELECOM INDUSTRY HAS LOST ABOUT 20% OF ITS REVENUE, INDIA RATINGS AND RESEARCH SAID, REVISING ITS SECTORAL OUTLOOK FOR 201718 TO “NEGATIVE”

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