THE MAGAZINE COVER BOY

Sumukh Mehta, 22, crafted a 20-page resume last year that looked exactly like an edition of GQ magazine. Next to his photo on the cover was a note calling it a Special Resume Edition. Inside, there were pages dedicated to qualifications, experience, even a Letter from the Editor on why he was the man for GQ.

GQ was so impressed that they offered him a six-month paid internship in London. His visa never came through, but the CV went viral and drew plenty of attention to his start-up, Your Pitchh, which helps people make their CVs stand out.

“I’ve been inundated with calls ever since the GQ CV,” says Mehta. “What I tell everyone is that they need to do their homework. Know everything about the company and show them how you would fit in there perfectly.”

He recently designed a ‘CV poster’ for a client looking for a job in digital marketing. “She was interested in outdoor marketing and so we thought it would be fun to courier a poster of her skills and achievements. She did get an interview call.”