Hindustan Times (Lucknow)

Fighting spread of fake news

- ALEX HARDIMAN

Alexandra Hardiman has a tough job at hand: foil fake news on Facebook. The network, which has 2 billion active monthly users , was, along with other social media platforms, accused of not doing enough to stop misinforma­tion during the 2016 US presidenti­al election.

Hardiman, 35, is the head of Facebook’s news products division, which is responsibl­e for fighting fake news and helping publishers discover new ways of storytelli­ng and making money. She joined Facebook in 2016 to lead the pages product team focused on messaging and mobile products for small business. Previously, she was vice-president, news product division at The New York Times.

“As a part of the Facebook Journalism Project, my colleagues and I will work with news organisati­ons across the spectrum to build new storytelli­ng formats, local news communitie­s, monetisati­on options, and more. We will also partner with teams in Facebook to continue curbing the spread of false news,” Hardiman wrote in a post on May 1, 2017.

In December last year, Facebook started working with third-party fact checkers to flag false content. This October, it tested with publisher info buttons on links to curb fake news.

Hardiman wrote in her post that she “grew up in news”. Her great-grandmothe­r worked in radio and television in the US midwest. Her grandfathe­r was a broadcast journalist.

 ?? Illustrati­ons: ANIMESH DEBNATH ??
Illustrati­ons: ANIMESH DEBNATH

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