Digital Rath campaign

LUCKNOW: The 11-city Digital Rath campaign aimed at supporting the government’s agenda to transition India towards a lesscash economy concluded in Mumbai recently. Organised by Mastercard and the Confederation of All India Traders, the campaign was rolled out across Delhi, Lucknow, Gwalior, Jhansi, Kanpur, Kolkata, Puducherry, Nagpur, Bhopal, Pune and Navi Mumbai to create awareness about the campaign and further accelerate the usage and acceptance of digital payments among approximately 10 lakh merchants.