Cambridge Analytica files for US bankruptcy
Cambridge Analytica, overwhelmed by a scandal over how it harvested data from Facebook to influence the last US election, filed for bankruptcy in New York.
The UK-based political consulting firm had already said it would cease operations and wind down in its home country and the Chapter 7 petition in New York will address issues raised by US creditors. The filing listed estimated liabilities of $1 million to $10 million. The American proceeding could also shed light on
some of the company’s relationships and finances, as U.S. legal proceedings are more transparent than those in the UK, and creditors can use bankruptcy law to subpoena information and probe asset transfers.
The company, which did work for US President Donald Trump’s 2016 campaign, said in a May 2 statement on its website that it lost “virtually all” customers and suppliers as a result of reports that it improperly obtained information from tens of millions of Facebook Inc. users.
Robert Mercer, the New York hedge fund manager and backer of Trump, has been a financial
backer of Cambridge Analytica, along with Steve Bannon and Breitbart News.
In March, footage came out of the company’s executives bragging about how prostitutes and former spies could be used to
ensnare politicians and influence elections.
One segment showed chief executive officer (CEO) Alexander Nix saying that Ukrainian girls “are very beautiful, I find that works very well.” Nix in a BBC interview later said the allegations were “unfounded and extremely unfair.”
Cambridge Analytica said in its May 2 statement that it has “been the subject of numerous unfounded accusations” and that it has been vilified for activities that are not only legal, “but also widely accepted as a standard component of online advertising.”