India’s heritage sites have huge economic potential
While tourism offers the most obvious source of revenue, efforts must be made to build on thriving local economies
The creative and cultural industries are fast becoming key components of modern economies. Their impact on development is both economic and non-economic. The prevalence of cultural sites, services and art forms boosts tourism, sustain livelihoods, and attract investment. The non-economic benefits of culture include the preservation of history, the generation of knowledge, and the nurturing of creativity.
World Heritage Week 2018, which is presently being celebrated across the country by organisations dedicated to preserving and promoting cultural heritage, offers a much needed platform to reflect on the economic potential of heritage.
India currently has 37 UNESCO World Heritage Sites. Each of these sites is a potential hub for economic activity. While tourism offers the most obvious source of revenue, efforts must also be made to develop urban infrastructure and revitalise other forms of heritage around these sites in order to build thriving local economies.
The promotion of tourism and related economic activity, however, must be sensitively undertaken. Heritage sites and their surroundings should not be damaged by exces- sive tourist traffic or the effects of local pollution, as is reportedly happening to monuments such as the Taj Mahal.
Intangible cultural heritage too is a major driver of sustainable development. Uniquely, it can address all three dimensions of the 2030 Agenda: economic, social and environmental.
UNESCO’s Creative Cities Network helps cities place intangible heritage at the heart of their development plans. In India, thus far Jaipur, Varanasi and Chennai have been designated as Creative Cities by UNESCO because of the central role played by art, crafts and music in local development. Jaipur’s centuries-old legacy of crafts and folk art currently employs over 175,000 people, and has generated a vibrant ecosystem of heritage festivals and tourism. In Varanasi and Chennai, historic musical traditions have given birth to flourishing music industries. UNESCO’s state-level partnership with the government of West Bengal and the NGO Banglanatak has had an outstanding impact on the livelihoods of crafts workers, drawing women, youth and underprivileged communities to the sector in unprecedented numbers.
UNESCO will continue to lead global efforts to achieve key targets of the UN Sustainable Development Goals. These include “protecting and safeguarding the world’s natural and cultural heritage” and “promoting sustainable tourism that creates jobs and promotes local culture and products”.