Akshay unveils a brand new logo in a virtual session
One of India’s leading brands in the hosiery segment, Dollar Industries Limited recently unveiled its new corporate brand identity with actor Akshay Kumar in its first ever digital launch.
The company digitally revealed its newly designed logo. The re-branding exercise is the result of a calculated decision to create a youth friendly image along with an improved brand architecture and user friendly interface. The unique concept was one of its kind initiative by the brand to reach out to its consumers and share its message of ‘Wear the Change’ by staying in tune with digitisation and changing times.
Commenting on the occasion Akshay Kumar, brand ambassador, Dollar Industries Ltd. said, “My association with Dollar has been stupendous since the last ten years, and today, I am thrilled to be unveiling their new brand logo and identity through this virtual activity. Currently, the pandemic across the world has generated an unprecedented circumstance and calls for widespread cooperation at all levels of society. In every situation, I search for positivity and as the Brand
Ambassador of Dollar I urge everyone to stay safe during such difficult times, with a hope that we will be back soon.”
Sharing his thoughts about the new brand revelation, Vinod Kumar Gupta, managing director, Dollar Industries Ltd. stated, “Our brand identity focuses on ‘Wear The Change’ which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs. The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders.”