Baking his own brand of donuts
Ketan started his business, of a doughnut (‘donut’) chain — Super Donuts — while pursuing his graduation in economics from Panjab University. Always keen about exploring the food and beverage industry in India, he says he wanted to bring in an all-American food experience to the city and one day a thought hit him: Why can’t the city have its own unique brand that defines the changing tastes of the youth and appeals to the local palate while still maintaining an international appeal? With donut lovers in the city lining up for their favorite treat in Delhi, Ketan felt the time was ripe. But rather than going for a franchise of an already-established donut brand, he decided to create his own brand from scratch. He got the money for his first outlet from his father, who owns a prominent sweet shop. Besides Sector 8, he has an outlet in Sector 35 now.
What does success mean to you?
Achieving happiness in life.
Who inspires you, and why?
All other entrepreneurs who have achieved a great deal in their lives. Also, people who did something for the world before this whole social media and internet scene had come up.
What’s your biggest achievement so far, and what’s the ultimate goal?
When I started with Super Donuts, things took a totally new turn in my life. My ultimate goal is to nurture and take this brand to another level in the coming years.
Three things that can make India an ideal nation.
Industrialisation, proper education, and an aware young population.
In what way can youth participate in achieving that ideal?
Youth should be properly educated about the legal and political system of the nation.
What is your brand’s USP?
Unique flavours! We combine popular products like peanut butter, peppermint, cookies, marshmallows, and we also have special fruits fillings. Our range aims at catering to every taste. Also, we use special flour that makes them soft.
Have you faced any threat in your business till date?
Hats off to my parents who did business without taking help from Google! Threats are many, but to overcome them with management skills is the real challenge.
Any advice for young entrepreneurs?
I did dabble into hotel management for a while but I think degrees don’t really matter much, and anyone who is willing to experiment and is energetic enough to educate himself can go a long way.