ke­tan kalra

Bak­ing his own brand of donuts

Hindustan Times (Patiala) - - TOP THIRTY UNDER THIRTY - BY NANKI SINGH

Ke­tan started his busi­ness, of a dough­nut (‘donut’) chain — Su­per Donuts — while pur­su­ing his grad­u­a­tion in eco­nom­ics from Pan­jab Univer­sity. Always keen about ex­plor­ing the food and bev­er­age in­dus­try in In­dia, he says he wanted to bring in an all-Amer­i­can food ex­pe­ri­ence to the city and one day a thought hit him: Why can’t the city have its own unique brand that de­fines the chang­ing tastes of the youth and ap­peals to the lo­cal palate while still main­tain­ing an in­ter­na­tional ap­peal? With donut lovers in the city lin­ing up for their fa­vorite treat in Delhi, Ke­tan felt the time was ripe. But rather than go­ing for a fran­chise of an al­ready-es­tab­lished donut brand, he de­cided to cre­ate his own brand from scratch. He got the money for his first out­let from his fa­ther, who owns a prom­i­nent sweet shop. Be­sides Sec­tor 8, he has an out­let in Sec­tor 35 now.

What does suc­cess mean to you?

Achiev­ing hap­pi­ness in life.

Who in­spires you, and why?

All other en­trepreneurs who have achieved a great deal in their lives. Also, peo­ple who did some­thing for the world be­fore this whole so­cial me­dia and in­ter­net scene had come up.

What’s your big­gest achieve­ment so far, and what’s the ul­ti­mate goal?

When I started with Su­per Donuts, things took a to­tally new turn in my life. My ul­ti­mate goal is to nur­ture and take this brand to an­other level in the com­ing years.

Three things that can make In­dia an ideal na­tion.

In­dus­tri­al­i­sa­tion, proper ed­u­ca­tion, and an aware young pop­u­la­tion.

In what way can youth par­tic­i­pate in achiev­ing that ideal?

Youth should be prop­erly ed­u­cated about the le­gal and po­lit­i­cal sys­tem of the na­tion.

What is your brand’s USP?

Unique flavours! We com­bine pop­u­lar prod­ucts like peanut but­ter, pep­per­mint, cook­ies, marsh­mal­lows, and we also have spe­cial fruits fill­ings. Our range aims at cater­ing to ev­ery taste. Also, we use spe­cial flour that makes them soft.

Have you faced any threat in your busi­ness till date?

Hats off to my par­ents who did busi­ness with­out tak­ing help from Google! Threats are many, but to over­come them with man­age­ment skills is the real chal­lenge.

Any ad­vice for young en­trepreneurs?

I did dab­ble into ho­tel man­age­ment for a while but I think de­grees don’t re­ally mat­ter much, and any­one who is will­ing to ex­per­i­ment and is en­er­getic enough to ed­u­cate him­self can go a long way.

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