B for bath, C for cleaning, D for dustbin
Children in 300 primary schools are no longer learning ‘A for apple’ or ‘B for ball’. Now, it’s A for abuse, B for bath, C for cleaning and D for dustbin.
In order to make Prime Minister Narendra Modi’s flagship cleanliness programme, Swachh Bharat Mission, a success, the Udaipur administration, along with a private firm, has initiated a cleanliness awareness drive and roped in school children for the pilot project.
Under the campaign, a new set of words with the corresponding Hindi and English alphabet has been developed containing pictures and names of different articles related to the importance of sanitation. Like, ‘Ka’ stands for Kachara and so on each alphabet with a symbol of a material having significance in keeping the surroundings clean.
The campaign has been conceptualised by a UK-based organization, Wells for India.
New games containing messages and slogans related to cleanliness has also been distributed among students which will help them understand the importance of cleanliness and hygiene in life. OP Sharma country, head of the organisation, said, “We are a UK-based organisation working on spreading the message of cleanliness in the country. We are supporting the prime minister’s flagship programme and creating innovative ideas to promote the initiative.”
“The idea of developing Hindi and English alphabets around sanitation is to develop good hygiene and sanitation practices among students. The Hindi alphabets Ka se Kachra, Kha se Khad, Ga se Gandagi will encourage students to not only think about these words but also act according to them in their lives,” Sharma said.
He added that they want to add value to SBM and want to support the government in not only achieving the physical targets but also long-term behavioural change. “The Swatchta alphabets are an attempt towards developing alphabets with which children can relate and can learn and practice what they have learnt,” Sharma added.
The campaign was launched by Udaipur district collector Bishnu Caharan Mallick on Thursday .