Anand Mahindra wants to invest in Jind cobbler’s shoe hospital
: Impressed by a cobbler’s originality in marketing his shop as a ‘hospital for injured shoes’, industrialist Anand Mahindra expressed interest in investing in his ‘startup’ on Tuesday.
The business magnate tweeted a photograph of a cobbler that he received on WhatsApp, maintaining he did not know who the cobbler was. The photograph features the cobbler sitting outside his ‘hospital’, with a prominent banner that lists Dr Narseeram as the on-duty doctor.
The notice, written in Hindi, encapsulates the features of a hospital, including timings of the OPD, and even boasts of a German technique used for the treatment of the said ‘hurt’ shoes.
Narseeram, the cobbler in the photograph, has been setting up his ‘hospital’ at Patiala Chowk in Haryana’s Jind district from past 20 years. He regularly adds new taglines to his ‘hospital’s’ banner.
The present one also has a Swacch Bharat logo on it.
The banner further informs that hospital will remain open from 2pm to 6 pm. “It’s a modern world now. To get people’s attention one has to do something out of the box. This creativity has helped me get more people coming to my hospital,” said Narseeram.
Mahindra was so impressed by the clever advertising that he originally tweeted the picture saying the cobbler should be teaching marketing at the premier Indian Institute of Management. Mahindra showed an interest in investing in the cobbler’s ‘start-up’
He tweeted: Got it on whatsapp. No clue who or where he is or how old this pic is. If anyone can find him and he’s still doing this work I’d like to make a small investment in his ‘startup’.