The Retail-Jio synergy

RIL plans to leverage the strengths of two of its consumer-oriented firms—Jio and Reliance Retail—for the venture

The move is in line with Mukesh Ambani’s aim to generate half of the group’s revenue from consumer businesses in a decade

Under the O2O model, a consumer searches for the product or services online but buys it through an offline channel

Currently, 80% of RIL’s sales come from its traditional oil and gas business

RIL will consolidate merchants under an e-commerce platform

The firm anticipates more demand from smaller towns and cities

RIL will save on costs by avoiding the discounting game