Time your posts right to get you more eye­balls

Hindustan Times (Patna) - Live - - Variety -

So your last Face­book post, on which you worked so much — giv­ing smart twists to make it funny and awe­some — did not garner any likes? Well, the fault may not be with the con­tent but with the tim­ing of putting up the post, says a study.

So when is the best time to post on Face­book? On week­days through the day, and then again be­tween 7pm and 8pm, sug­gests the study, Bus­tle.com re­ported.

On week­ends there’s a ma­jor drop-off in re­ac­tions be­cause peo­ple are ei­ther trav­el­ling or so­cial­is­ing. Hence, if you have a re­ally cool photo on Fri­day evening, wait to post that photo un­til Mon­day af­ter­noon.

“The prob­a­bil­ity that an au­di­ence mem­ber re­acts to a mes­sage may de­pend on sev­eral fac­tors, such as his daily and weekly be­hav­iour pat­terns, his lo­ca­tion or time­zone, and the vol­ume of other mes­sages com­pet­ing for his at­ten­tion,” said re­searchers from Lithium Tech­nolo­gies in San Fran­cisco, USA, who con­ducted the study.

The study maps the FB be­hav­iour of some of the lead­ing cities in the world. It shows that the US cities of San Fran­cisco and New York ex­hibit sim­i­lar shapes. For Paris, the re­ac­tions peak in the sec­ond half of work­ing hours, while for Lon­don most re­ac­tions are ex­pected to­wards the end of work­ing hours. “This is im­por­tant for busi­nesses which are try­ing to con­nect with con­sumers in dif­fer­ent ar­eas, or if your new so­cial media crush lives half­way across the globe,” the re­searchers said.

The study sug­gests that if one wants quick re­ac­tions, Twit­ter might be the way to go. The study found that it sees big­ger peaks in us­age, and has twice the chance of re­sponses.

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