Hindustan Times (Patna) - Hindustan Times (Patna) - Live
Fashion’s new face
Guess who’s the face of Giovani, the fashion brand by
Future Lifestyle
Fashions Limited? It’s none other than Pakistani actor Fawad Khan.
The brand, which caters to both men and women, was initially launched in the year 2000, and was re-launched on Tuesday (July 14) with a fashion show held in the city. Fawad, who sported a bandhgala on the ramp, was the showstopper. “I’m delighted to be associated with Giovani as their brand ambassador. The Italian cuts and the detailing that goes into making a Giovani suit makes it look classy, elegant and refined. It complements my personal style,” says Fawad.
Rachna Aggarwal, CEO, Indus League, brand division of Future Lifestyle Fashions, was all praises for their brand ambassador. She says, “Fawad Khan is the perfect Giovani man. He’s sophisticated and charming, with an inborn sense of effortless style. He is the one man I’ve seen who wears a bandhgala like no one else can. He truly personifies the brand, and we believe this association with Fawad will elevate the brand’s image and help us reach a wider customer base.”
The models carried pieces from the Giovani Fall Winter 2015 Collection, which consisted of prince suits, bandhgala jackets, tuxedos, winged shirts and sharp trousers. Classic suits and jackets were given a modern twist with detailing like gunmetal buttons, enhanced flower pins and elaborate pocket squares.
Giovani has over 100 retail points across both, exclusive brand stores and shop-in-shop stores in India. Rachna adds, “With an aim to make Giovani India’s number one brand for suits and jackets, it offers classic and elegant clothing tailored with refined Italian cuts and outstanding workmanship at an affordable price in India.”