Bol­ly­wood’s tourism con­nect

Hindustan Times (Patna) - Live - - Variety - Yashika Mathur ■ yashika. mathur@ hin­dus­tan­times. com

The Bul­gar­ian tourism min­istry has been re­ally sup­port­ive. So we’ll also lend them a help­ing hand

Ajay Devgn, ac­tor

Be it the scenic beauty of Switzer­land or La To­matina fes­ti­val of Spain, Bol­ly­wood has al­ways pro­moted global tourism in its own way. Of late, ac­tors have started pro­mot­ing tourism on a pro­fes­sional and per­sonal level.

Ac­tor Ajay Devgn (far left), who shot for his up­com­ing movie in Bulgaria re­cently, an­nounced his sup­port to the coun­try’s tourism in re­turn for their sup­port in movie pro­duc­tion. “The Bul­gar­ian tourism min­istry has been re­ally sup­port­ive. To show our ap­pre­ci­a­tion, I will be lend­ing a help­ing hand to pro­mote Bul­gar­ian tourism. It’s a great ini­tia­tive,” Ajay said in a state­ment.

Ac­tor Shah Rukh Khan (left), who was also in Bulgaria to shoot for film­maker Ro­hit Shetty’s next, met min­is­ter of tourism Nikolina An­gelkova there. He also posted a pic­ture online and wrote: “As much as I un­der­stand Rain…Ro­mance…. Love….dur­ing a shoot one needs Light more than Love.” Ac­tor Sal­man Khan (right), who re­cently shot in Kash­mir, urged peo­ple to boost Kash­mir tourism.

“Kash­mir nahi dekha toh Kya dekha ke­htey hai kahin jan­nat hai toh woh id­harich hai id­harich hai id­harich hai. Flood Kash­mir with only tourism tourism tourism,” he wrote.

Ex­perts say that a rec­om­men­da­tion from some­one like Sal­man re­ally helps as peo- ple sit up and pay at­ten­tion. “If tourism in Kash­mir has suf­fered, a tweet from Sal­man is go­ing to be very im­por­tant for them. There’s no harm in that,” says trade ex­pert Omar Qureshi.

And it’s a mu­tual ben­e­fit, says film­maker Ma­hesh Bhatt.

“In­dian films are watched by mil­lions ev­ery­where. There is a clear con­nec­tion be­tween tourism and con­tent shot in a par­tic­u­lar coun­try. Na­tions go out of their way to give red car­pet treat­ment to Bol­ly­wood film­mak­ers,” he says.

Shah Rukh Khan and Ajay Devgn (far left) in Bulgaria to shoot their films re­cently

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