Beauty blog­ger BellaDeLune (L) posted a video on YouTube show­ing how a clown base of makeup blends into a con­toured look, like the one Amer­i­can re­al­ity TV star Kim Kar­dashian (above) is known for

Hindustan Times (Patna) - Live - - Variety - RELAXNEWS

First came con­tour­ing, then strob­ing, and now the clowns have ar­rived. ‘Clown con­tour­ing’ is the latest beauty trend, and an ef­fec­tive tech­nique, it seems.

The phe­nom­e­non started ear­lier in the sum­mer when beauty blog­ger BellaDeLune posted a video to YouTube show­ing how an ex­treme-look­ing the­atri­cal clown base of makeup could be blended into a sub­tly con­toured look. Beauty lovers across the world have since pounced on the idea and are show­ing off the re­sults on In­sta­gram.


The process re­quires set­ting out tri­an­gu­lar pan­els with ‘teardrops’ un­der the eyes, be­fore adding a bold cir­cle of bright pink blush and crudely over-ex­ag­ger­at­ing the lip area. It started out as a bit of fun, but the idea comes from a poignant place. “I can­not tell you how many times I’ve been called a clown and many other names and been hated on be­cause of the way I use this art form,” says BellaDeLune in her video.

Clown con­tour­ing sees clas­sic high­light­ing and con­tour­ing tech­niques used on the nose and fore­head, while wack­ier touches in­clud­ing recre­at­ing a poop emoji on your face which is then blended away, keep­ing things tongue-incheek.


What BellaDeLune started has led to women post­ing videos and pic­tures of their own at­tempts — some se­ri­ous and oth­ers less so. Tu­to­ri­als have also cropped up on YouTube ever since the orig­i­nal post, in­clud­ing a step-by-step in­struc­tion film by Smash­inBeauty and one by makeup artist Wayne Goss, de­mon­strat­ing the ef­fect on men. Bus­tle has also posted a hi­lar­i­ous video of its ed­i­tors try­ing out the look on them­selves.

Whether this trend is here to stay or not re­mains to be seen, but it’s good to re­mem­ber that when it comes to beauty, a lit­tle clown­ing around never hurt any­one.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.