Are you game for heart bang?

This summer is all about wearing your heart on your face. Weeks after American model Kendall Jenner’s famous “heart hair” selfie became the hottest thing on Instagram, it transpires that Korean girls have been getting creative by incorporating the shape into their bangs.

Earlier this summer, Kendall posted a picture of herself lying on the floor in a gorgeous white lacy dress with her brunette locks spread out around her face, arranged into a heart shaped halo. The picture garnered 3 million double taps to become the mostliked photo ever on Instagram — bumping big sister Kim Kardashian, who previously held the title for her wedding snap with Kanye West, off the top spot.

Hair and beauty fans immediately set about recreating the pose themselves, and #hearthair became an almost overnight trend, with men, women and children all getting in on the act. All summer, South Koreans have been rocking heart-shaped bangs for a cute and quirky look, as a quick Instagram search of a hashtag with Korean text that translates to “heart bangs” will confirm.

According to Kokatu.com, the look is achieved using a combination of hair curlers and hair spray to twist and lock the bangs into shape. The cutesy look is more of a one-off than an everyday staple, but is perfect for social media selfies, often accompanied by a hand gesture that involves crossing the thumb and forefinger to create a matching heart sign.

Instagrammers such as @itslikepeggy have been channeling the trend, using captions such as “Woke up like this. Jk. Thanks for your weird trends, Korea. #heartbangs.”