‘Not enough au­di­ence for art films’

Hindustan Times (Patna) - Live - - Variety - Yashika Mathur yashika.mathur@hin­dus­tan­times.com

While ac­tor­film­maker San­jay Suri (left) be­lieves in fo­cus­ing more on the qual­ity of cin­ema rather than the box of­fice suc­cess, he says there isn’t much of an au­di­ence for art films.

“The au­di­ence base for art house cin­ema is grow­ing, but I am still not sure if there is a sharp growth. I think the base is there, the films are be­ing ac­cepted and do­ing well com­mer­cially, but of­ten films are just writ­ten off ... as com­pared to a `100 crore project,” says Suri, who has worked in films such as Pyaar Mein Kabhi Kabhi (1999), Fil­haal… (2002), Bas Ek Pal (2006) and I Am (2011).

How­ever, as an art film pro­ducer, Suri un­der­stands his tar­get au­di­ence. “The art house films don’t get the num­bers, but they are cer­tainly be­ing watched. Also, when you are making a film and re­ly­ing purely on con­tent and story, and not on the cast, you know that it will fetch a niche au­di­ence and not the masses,” he says.

The 44-year-old, who has pro­duced films such as Sorry Bhai! (2008) and My Brother … Nikhil (2005), does not seg­re­gate be­tween dif­fer­ent films gen­res. “I don’t di­vide our au­di­ence as main­stream and art house when it comes to as­so­ci­at­ing my­self with a project. A movie can cater to var­i­ous minds or all of them at the same time. How­ever, the lines be­tween main­stream and art house are get­ting blurred now,” says Suri.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.