The big box of­fice war in 2016

Hindustan Times (Patna) - Live - - Front Page - Shalvi Man­gaokar shalvi. man­gaokar@ hin­dus­tan­times. com

Many film­mak­ers dread a box-of­fice clash of their films with other projects star­ring big names. But the like­li­hood of this hap­pen­ing is no longer rare in Bol­ly­wood. In fact, the com­ing few months will see quite a few box-of­fice clashes. Re­port­edly, next year will start with the Ka­reena Kapoor Khan and Arjun Kapoor-star­rer Ki And Ka clash with the Ka­t­rina Kaif and Aditya Roy Ka­pur- star­rer Fi­toor, as well as the Yami Gau­tam and Pulkit Sam­rat star­rer Sanam Re on Fe­bru­ary 12. Even Shah Rukh Khan and Sal­man Khan will have a box-of­fice clash with Raees and Sul­tan re­leas­ing on the same day in July. To­wards the end of the year, there’s chance of a clash be­tween Aamir Khan’s Dan­gal and Ran­bir Kapoor’s next with film­maker Ayan Muk­erji .

Film ex­hibitor and dis­trib­u­tor Ak­shaye Rathi says that history has proven on sev­eral oc­ca­sions that two big-bud­get films can co­ex­ist at the box of­fice. “It has hap­pened in the past, and will hap­pen in the fu­ture as well. I really don’t think one should make so much noise about it,” he adds.

How­ever, while some ac­tors have proven their met­tle at the box of­fice on mul­ti­ple oc­ca­sions, is it less ben­e­fi­cial for two big stars to release films on the same day? Trade ex­pert Atul Mo­han says, “To­day, busi­ness is de­pen­dent on hol­i­days. The work­ing class is hap­pier to spend money on those days. Dur­ing hol­i­days, the pay­ing au­di­ence is al­ready in a mood to spend, and cin­ema al­ways tops the leisure and en­ter­tain­ment list. Th­ese days, the stakes are so high and big movies are so few that ev­ery­one wants to block the big hol­i­days to re­cover max­i­mum money.”



Ka­reena’s Ki And Ka will clash with Ka­t­rina’s Fi­toor, while Alia’s Kapoor & Sons will release along­side John’s Rocky Hand­some


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