Scoop! Mu­seum of Ice Cream to open in New York

Hindustan Times (Patna) - Live - - Lifestyle -

The ice cream pop-up mu­seum, just down the block from the Whit­ney Mu­seum of Amer­i­can Art, New York, USA, will be open for one month this sum­mer.

The open­ing of the Mu­seum of Ice Cream will co­in­cide with the con­clu­sion of Na­tional Ice Cream Month. The space will of­fi­cially be open on July 29, and re­main ac­ces­si­ble through­out Au­gust. The in­au­gu­ra­tion day will al­low vis­i­tors to ex­plore the mu­seum and en­joy an ice cream tast­ing for free.

The new Mu­seum of Ice Cream in New York's "Meat­pack­ing" district will de­light the sweet-toothed and chil­dren (if only at heart) among us. Dive into the swimmable rainbow sprin­kle pool, melt into the im­mer­sive chocolate room, join in the fun with a gi­ant col­lab­o­ra­tive ice cream sun­dae, and float away on a sugar cloud with ed­i­ble bal­loons. Sci­en­tist and Food Fu­tur­ist Doc­tor Ir­win Adam will also be on call to con­coct one-of-a-kind ice cream tast­ings.

If you're not into gas­tro­nomic ad­ven­tures, find your ideal fla­vor match with the mu­seum's Tin­der Land app in­stead. The "Scoop of the Week" will be pro­duced by some of the city's most ex­pe­ri­enced cold treat pro­fes­sion­als, such as Black Tap and Od­dFel­lows Ice Cream Com­pany.

Burn off the calo­ries with a ride on an ice cream sand­wich made for two, or the ice cream scooper see-saw, or browse the unique vis­ual de­signs cre­ated by some of New York's most renowned artists.

As the web­site's in­tro­duc­tory text would im­ply, the mu­seum is ac­tively en­cour­ag­ing vis­i­tors to share its con­tent on so­cial me­dia. Its In­sta­gram ac­count is al­ready ac­tive, with nearly 8000 fol­low­ers at the time of writ­ing, un­der @mu­se­u­mofice­cream and us­ing the hash­tag #MOIC. New to the ice cream dream team is the graphic de­signer Lizzie Dar­den(52,000 fol­low­ers on In­sta­gram) who is cre­at­ing dig­i­tal con­tent for the Mu­seum.

THE IN­AU­GU­RA­TION DAY WILL AL­LOW VIS­I­TORS TO EX­PLORE THE MU­SEUM AND EN­JOY AN ICE CREAM TAST­ING FOR FREE

PHOTO: ISTOCK

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