NO CLASH TO RAKE IN MORE CASH

Re­lease dates of films such as Baad­shaho, Madaari and MS Dhoni: The Un­told Story al­tered to avoid box of­fice clash

Hindustan Times (Patna) - Live - - FRONT PAGE - An­juri Na­yar Singh an­juri.na­yar@hin­dus­tan­times.com

Af­ter months of hard work, no film­maker wants an­other film to eat into his or her project’s busi­ness when it hits the­atres. Hence, they’re ready to ad­just re­lease dates. As a re­sult, Ajay Devgn-star­rer Baad­shaho won’t clash with Shah Rukh Khan’s Raees and Hrithik Roshan’s Kaa­bil at the box of­fice. This, af­ter Ajay and SRK’s films (Son of Sar­daar and Jab Tak Hai Jaan) clashed in 2012, af­ter none shifted the date, and a le­gal bat­tle en­sued. There is buzz that Rakesh Roshan met SRK to dis­cuss their films’ clash on Jan­uary 26 next year. Roshan, how­ever, says they only met for din­ner.

We also hear that Sushant Singh Ra­jput’s MS Dhoni: The Un­told Story has been pushed to Sep 30 to avoid re­leas­ing along­side Son­akshi Sinha’s Akira (Sep 2). So was Ir­rfan’s film, Madaari, to avoid clash with Great Grand Masti.

Trade an­a­lyst Atul Mohan, how­ever, says this doesn’t al­ways work out. “It de­pends on the equa­tion film­mak­ers share. Many a times, no one’s ready to budge. Saawariya and Om Shanti Om re­leased to­gether in 2007 and Dil­wale and Ba­ji­rao Mas­tani clashed in 2015,” he says.

Some­times, it’s be­cause no one gives up a fes­tive slot. Film dis­trib­u­tor Rajesh Thadani says, “There are only 52 weeks in a year and ev­ery­one wants hol­i­days. So, a com­pro­mise be­comes im­pos­si­ble.”

Then, there are film­mak­ers like Ashutosh Gowarikar who don’t care about a clash. “(Hit films) La­gaan and Gadar re­leased the same day in 2001. La­gaan was my film,” he says, hop­ing that his film, Mo­henjo Daro, and Ak­shay Ku­mar’s Rus­tom both prove to be “block­busters” when they clash on Au­gust 12. Also, trade an­a­lyst Omar Qureshi warns, “De­lay­ing the re­lease in­creases the chances of a film be­ing leaked.”

Mean­while, Hol­ly­wood films, too, are known to shift their re­lease in In­dia to avoid a clash with a Bol­ly­wood block­buster. Ice Age: Col­li­sion Course re­leased ear­lier to avoid clash with Ra­jinikanth’s up­com­ing Ka­bali. Steven Spiel­berg’s The BFG’s re­lease date was pushed be­cause of Sal­man Khan’s Sul­tan re­leas­ing at the same time. Ear­lier this year, The Jun­gle Book also avoided a clash with SRK’s Fan.

Ajay Devgn’s Baad­shaho has been pushed to avoid clash with SRK’s Raees and Hrithik Roshan’s Kaa­bil Ice Age: Col­li­sion Course re­leased ear­lier to avoid clash with Ra­jinikanth’s up­com­ing film, Ka­bali

PHOTO: JITU SAVLANI

Sushant Singh Ra­jput’s film was to clash with Son­akshi Sinha’s next

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