When the Poke­mon bug caught cou­ture

Pocket mon­sters on the run­way? The Cou­ture Week saw the game fever grip it, like it en­snared the rest of the world

Hindustan Times (Patna) - Live - - Lifestyle - Snigdha Ahuja snigdha.ahuja@hin­dus­tan­times.com

You can only be­long to two clubs: the play­ers and the non-believ­ers. So, you ei­ther chase Poke­mons wher­ever you tread, or, you sim­ply shun them out. Seems like at In­dia Cou­ture Week in the Cap­i­tal, that con­cluded on Sun­day, many be­longed to the former cat­e­gory. While we spot­ted a few fash­ion en­thu­si­asts try­ing to cap­ture a Growlithe, oth­ers spoke about how the game, Poké­mon GO, was a part of the fash­ion scene. Run­way model Anand Vohra says he caught a few pocket mon­sters dur­ing the fash­ion week. “While we didn’t get a lot of time on our phones ow­ing to re­hearsals and fit­tings, what­ever time I did get, I spent it adding to my Poke­mon stash,” he says.

And all this, even be­fore the game has been of­fi­cially re­leased in In­dia.

Fash­ion blog­ger Aan­chal Sukhija also tried cap­tur­ing some mon­sters at the ho­tel venue: “In be­tween shows, I man­aged to cap­ture a few of them. There’s no deny­ing that the phe­nom­ena is grow­ing, so, why should fash­ion for­wards not fol­low the trend?,” she asks. Even if they didn’t play, game talk went hand in hand with fash­ion chat­ter. “I heard many mod­els dis­cussing their Poke­mon ad­dic­tion in the green room. I still haven’t got my hands on it, but I think it’s time I should!” says model Sony Kaur who walked the ramp for many de­sign­ers at the fash­ion week.

While the game’s fash­ion con­nect seemed to find many sup­port­ers, other say they’d rather stay away from the ad­dic­tion. “My friends back in Bom­bay keep talk­ing about it, and I am sure I’ll get ad­dicted to it if I try it out. I can imag­ine peo­ple try­ing to cap­ture a Poke­mon on the run­way...they’d ob­vi­ously look like fools!” says ac­tor Bhumi Ped­nekar who at­tended a show at the event. We wanted to ask FDCI pres­i­dent Su­nil Sethi, but, he isn’t too fond of smart­phones to start with!

What­ever time I got post re­hearsals and fit­tings, I spent it on adding to my stash of poke­mons ANAND VOHRA, MODEL I’ll get ad­dicted to the game as soon as I down­load it.Can’t imag­ine the mad­ness go­ing on at fash­ion week too BHUMI PED­NEKAR, AC­TOR


We tested the game out at the venue, and the mon­sters popped up in full force

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