BOL­LY­WOOD GOES BACK TO SCHOOL

A host of flicks, based on school life, are mak­ing a mark in the film in­dus­try. We track the trend

Hindustan Times (Patna) - Live - - Front Page - Etti Bali etti.bali@htlive.com

Bol­ly­wood has packed its bags and is go­ing to school. While last year saw two films, Chalk ‘n’ Duster and Nil Bat­tey San­nata deal­ing with the theme of school life, this year too started with a class­room-based drama, Haraamkhor. The poster of the Ir­rfan Khanstar­rer, Hindi Medium was also launched in Jan­uary, and Stu­dent of the Year 2 is also ex­pected to go on the floors soon. So, is this the new trend that’s caught the imag­i­na­tion of Bol­ly­wood film­mak­ers?

“These kinds of films pro­voke some kind of thought and evoke re­sponses from peo­ple,” says film­maker Ash­winy Iyer Ti­wari, ad­ding, “It em­pow­ers the au­di­ence in the sense that they feel if they (the on screen char­ac­ters) can do it, even we can do it. These kinds of films cuts across ages and so­cial strata.” Ac­tor Shweta Tri­pathi agrees and says, “There has al­ways been an au­di­ence for this kind of films. If the film is good, peo­ple will watch it. The school plays a char­ac­ter in these films. When you see these films, there is a strong re­lat­able fac­tor and that’s what draws a mass au­di­ence.”

How­ever, de­spite hav­ing tak­ers in the au­di­ence, mar­ket­ing these films still re­mains a chal­lenge, say mak­ers. Shlok Sharma, di­rec­tor, Haraamkhor shares, “What connected with the au­di­ence was the way we por­trayed child­hood. The real chal­lenge came when we took the film to stu­dios. They doubted the suc­cess of the film; it took some time to con­vince them about the film’s po­ten­tial.” Speak­ing of why these films are usu­ally not picked up, trade an­a­lyst Atul Mo­han says, “In­die films may have crit­i­cal ac­claim, but that doesn’t al­ways con­vert into box of­fice num­bers.”

Adds ac­tor Juhi Chawla who was in Chalk ‘n’ Duster, “Nowa­days, films are not given time for word of mouth pub­lic­ity. The film has to per­form at the box of­fice in the very first week­end it­self. If it doesn’t get a big start, it gets pulled out of the theatre be­fore it can ac­tu­ally make its mark. Un­for­tu­nately, I have not seen any of these films be­come block­buster hits.”

The school plays a char­ac­ter in these films. When you see these films, there is a strong re­lat­able fac­tor SHWETA TRI­PATHI, AC­TOR In­die films may have crit­i­cal ac­claim, but that doesn’t al­ways con­vert into box of­fice num­bers ATUL MO­HAN, TRADE AN­A­LYST

Stills from the films (top to bottom) Hindi Medium, Haraamkhor, Nil Bat­tey San­nata and Chalk ‘n’ Duster

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.