A RE­LEASE IN TIME CAN SAVE DIMES

Ex­perts de­code how the film busi­ness gets af­fected when a film’s re­lease is pushed

Hindustan Times (Patna) - Live - - Front Page - Yashika Mathur

This year many films are get­ting post­poned af­ter hav­ing an­nounced a ten­ta­tive re­lease date. This in­cludes films such as Thugs of Hin­dostan, Jagga Ja­soos and Gol­maal 4. So, how does a film’s de­lay af­fect the cost of mak­ing a film, and the busi­ness it does?

“In a film like Jagga Ja­soos (di­rected by Anurag Basu), where the star­cast (Ran­bir Kapoor and Katrina Kaif) and pro­duc­tion cost are big, the bud­get can dou­ble with de­lay and be­come an ex­pen­sive af­fair. But other­wise, in an av­er­age film, the pro­duc­tion cost can in­crease up to 20 per­cent to 25 per­cent. It also de­pends at what stage a film is get­ting de­layed,” says trade an­a­lyst Atul Mo­han.

It is not just Basu’s film, Ajay Devgn’s Gol­maal 4 has also ex­pe­ri­enced a de­lay of a few months. Ac­tor Aamir Khan and Amitabh Bachchan’s much-awaited film Thugs of Hin­dostan’s shoot will also be de­layed by two weeks as di­rec­tor Vi­jay Kr­ish­nan Acharya is mak­ing some changes in the script.

Film­maker Shoo­jit Sir­car, who pro­duced, Taapsee Pannu and Amit Sadh’s re­cent­lyre­leased film, that was also de­layed, says, “A film’s de­lay doesn’t al­ways have a huge ef­fect on pro­duc­tion cost. The cost doesn’t build up much un­less there is re-shoot in­volved. But costs go up if the film’s re­lease date is changed. Then pro­duc­ers have to keep the buzz of the film alive and con­tinue with the pro­mo­tions.”

Di­rec­tor Su­joy Ghosh makes a sim­i­lar point say­ing, “A de­lay causes the in­ter­est cost of the money in­vested by the pro­duc­ers to go up. As­so­ci­ated costs go up, too.” How­ever, film­maker Anand L Rai says that he is open to a de­lay if that means a bet­ter qual­ity film. “I don’t think the de­lay harms the film as much as try­ing to be on time and los­ing out on the cre­ative part does,” says Rai. Amit Sadh feels that an ac­tor’s con­fi­dence takes a beat­ing if a film’s re­lease is pushed. “I re­mem­ber go­ing to Amit Roy (di­rec­tor) to ask if my film was get­ting de­layed be­cause I didn’t act well,”says Sadh.

PHO­TOS: YOGEN SHAH, PRAMOD THAKUR, AFP

Clock­wise: Katrina Kaif, Aamir Khan, Ran­bir Kapoor, Pari­neeti Cho­pra and Ajay Devgn’s films are de­layed

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