Fes­tive week­ends no longer one star’s ter­ri­tory, it seems

Hindustan Times (Patna) - Live - - Front Page - Prashant Singh prashant.singh@hin­dus­tan­times.com

By now, it is a known fact that the Khans — Shah Rukh, Sal­man and Aamir — are syn­ony­mous with par­tic­u­lar fes­tive week­ends vis-à-vis their bigticket re­leases. So, if Shah Rukh is be­lieved to have a hold on the Di­wali week­end, Sal­man dom­i­nates the Eid pe­riod and Aamir has an en­vi­ous track record on the Christ­mas week­ends.

In the same vein, while Aamir con­tin­ued his reign over Christ­mas with his lat­est block­buster, Dan­gal, Sal­man also has an­other date with Eid this year with Kabir Khan’s Tube­light.

In­ter­est­ingly, how­ever, some mix and match is set to take place at the box of­fice. First, Ak­shay Ku­mar and Ajay Devgn look set to take over Di­wali this year with 2.0 (as se­quel of Ro­bot; 2010) and Gol­maal 4 re­spec­tively. Also, Sal­man’s Tiger Zinda Hai co-star­ring Ka­t­rina Kaif will be out on Christ­mas 2017.

Next year will see Aamir will have a Di­wali re­lease, Thugs of Hin­dostan while Shah Rukh will take over Christ­mas pe­riod with his yet-un­ti­tled film with film­maker Aanand L Rai. “As far as big stars and fes­tive week­ends are con­cerned, there’s def­i­nitely an el­e­ment of cu­rios­ity in­volved. Es­pe­cially, since peo­ple have seen sev­eral films star­ring that par­tic­u­lar ac­tor on a par­tic­u­lar oc­ca­sion, they at­tach a par­tic­u­lar star with that spe­cific fes­ti­val,” says trade an­a­lyst Taran Adarsh.

While trade ex­perts es­ti­mate that a fes­tive week­end takes up a film’s box of­fice re­turns by 30-40%, they in­sist that con­tent is the king. “On a fes­tive week­end, peo­ple have more free time to go to the the­atres but it doesn’t mean they will nec­es­sar­ily go there. Only the con­tent can bring peo­ple to the­atres and that has noth­ing to do with any par­tic­u­lar re­lease date,” says ex­hibitor-dis­trib­u­tor Ak­shaye Rathi.

When it comes to stars and fes­tive week­ends, there’s an el­e­ment of cu­rios­ity in­volved TARAN ADARSH, TRADE AN­A­LYST



(Clock­wise) Actors Shah Rukh Khan, Ak­shay Ku­mar and Ajay Devgn


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