THINK HOL­LY­WOOD, THINK IN­DIA!

Shoot­ing films here, cast­ing In­dian ac­tors or vis­it­ing for pro­mo­tion — Hol­ly­wood’s fo­cus is on In­dia

Hindustan Times (Patna) - Live - - Front Page - Prashant Singh

Hol­ly­wood think-tanks are con­fi­dent that In­dia can be­come the next big destination for them. If Hol­ly­wood is look­ing to ex­ploit In­dian mar­ket, why not? TARAN ADARSH, TRADE AN­A­LYST

Hol­ly­wood’s tryst with In­dia is only get­ting big­ger, better! It was re­cently an­nounced that the sixth in­stall­ment of (Amer­i­can star) Tom Cruise’s Mis­sion: Im­pos­si­ble fran­chise will be shot in In­dia, along with other in­ter­na­tional lo­ca­tions. Woo­ing In­dian au­di­ences seems to be on Hol­ly­wood’s mind, of late. Ac­tors Vin Diesel and Jackie Chan were in In­dia ear­lier this year to pro­mote their films xXx: Re­turn of Xan­der Cage and Kung Fu Yoga re­spec­tively, Hol­ly­wood star Hugh Jack­man up­loaded videos on so­cial me­dia for In­dian fans to pro­mote Logan.

“I think it (Hol­ly­wood) should look at all the mar­kets. It seems that see­ing what Fu­ri­ous 7 or The Jun­gle Book did (in In­dia) was eye-open­ing es­pe­cially when Hol­ly­wood ex­ec­u­tives see a po­ten­tial like that. They must be like, ‘how do I get into that game?’ I am sure they are go­ing to tar­get In­dia now know­ing that those films have done so well,” Hol­ly­wood di­rec­tor DJ Caruso told HT dur­ing pro­mo­tions of XXX: Re­turn of Xan­der Cage in In­dia.

The In­dian con­nec­tion doesn’t end there. Bol­ly­wood ac­tor Deepika Padukone fea­tured in XXX, and Priyanka Cho­pra will be seen in Bay­watch. Then, the trailer of Spi­der-Man: Home­com­ing, will be re­leased in 10 lo­cal lan­guages in In­dia.

Trade an­a­lyst Taran Adarsh says “In­dia is a huge coun­try, and es­pe­cially with grow­ing pop­u­la­tion of English-speak­ing au­di­ences, Hol­ly­wood think-tanks are con­fi­dent that In­dia can be­come the next big destination for them. In to­day’s global world, if Hol­ly­wood is look­ing to ex­ploit In­dian mar­ket, why not?” he says. “The sim­ple an­swer is In­dia’s 1.3 bil­lion­strong pop­u­la­tion,” adds ex­hibitor-dis­trib­u­tor Ak­shaye Rathi, who believes: “With con­stant growth in ex­hi­bi­tion busi­ness, bur­geon­ing de­mand for en­ter­tain­ment plat­forms and pop­u­la­tion, Hol­ly­wood is sow­ing the seeds at the right time be­fore the mar­ket booms like never be­fore.”

A word of cau­tion: “While quan­tity is also im­por­tant, Bol­ly­wood needs to fo­cus on qual­ity of our films, giv­ing strong com­pe­ti­tion to Hol­ly­wood,” says Adarsh.

Stills from XXX: Re­turn of Xan­der Cage, Beauty and the Beast, Kung Fu Yoga, Spi­derMan: Home­com­ing, and Mis­sion Im­pos­si­ble fran­chise

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