RARE FEAT FOR BOL­LY­WOOD BOX OF­FICE

The first three months of 2017 saw `100cr+ hits ev­ery month, a rare sce­nario for Bol­ly­wood, but crit­ics want bet­ter con­tent

Hindustan Times (Patna) - Live - - Front Page - Yashika Mathur yashika.mathur@htlive.com

This [first quar­ter] is a very good sign... We’re in the sec­ond quar­ter and we have a great line-up com­ing up

ATUL MO­HAN, AN­A­LYST

More than 70 per cent foot­fall, good re­turns and movie ma­nia at its peak — the first quar­ter of this year looked good for Bol­ly­wood, and trade ex­perts have given a thumb­sup to the hit line-up.

In Jan­uary, Raees (star­ring Shah Rukh Khan) made `131.65 crore, while in Fe­bru­ary, Jolly LLB 2 (star­ring Ak­shay Ku­mar) made `107.4 crore. March had Badri­nath Ki Dul­ha­nia (star­ring Alia Bhatt and Varun Dhawan) en­ter the club with `110 crore. This is a pat­tern that has been rarely ob­served in the past few years.

Trade an­a­lyst Atul Mo­han says, “Most of the films have had 70 -80 per cent oc­cu­pancy in the theatres. Only a few, such as OK Jaanu and Ran­goon, didn’t have the kind of re­turn that could pull them through. It’s a very rare sce­nario to have a 100 crore movie ev­ery month from the be­gin­ning of the year. This is a very good sign... We’re in the sec­ond quar­ter and we have a great line-up com­ing up.”

Bol­ly­wood trade an­a­lyst Taran Adarsh says, “Foot­fall has in­creased from last year. If you look at the num­ber of hits in the first three months, it has been bet­ter than any year [for the same pe­riod].”

The films have minted money, but in­dus­try ob­servers feel that the con­tent has not been as great as ex­pected. “I think that un­less the qual­ity of the films gets bet­ter, peo­ple aren’t go­ing to spend money. They’re in­creas­ingly be­ing driven away from the movies be­cause ev­ery­one in the film in­dus­try is think­ing only about the com­mer­cial as­pect and is do­ing on-the-ta­ble cal­cu­la­tions,” says film critic Omar Qureshi.

Producer Pri­tish Nandy feels that in or­der to do well at the box of­fice, film­mak­ers of­ten drop the idea of of­fer­ing path-break­ing sto­ries. “We didn’t have path-break­ing as well as com­mer­cially huge films in the first quar­ter,” he says. “You can’t judge movies on quar­ter-to-quar­ter ba­sis.”

PHOTO: RAAJESSH KASHYAP/HT

BADRI­NATH KI DUL­HA­NIA BUDGET: `42 CRORE BOX OF­FICE: `110 CRORE JOLLY LLB 2 BUDGET: `45 CRORE BOX OF­FICE: `107.4 CRORE KAABIL BUDGET: `60 CRORE BOX OF­FICE:

`92.85 CRORE RAEES BUDGET: `85 CRORE BOX OF­FICE:

`131.65 CRORE

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