Who are you on so­cial me­dia?

Hindustan Times (Patna) - Live - - Lifestyle -

The trend of in­di­vid­u­als cre­at­ing dif­fer­ent pro­file on var­i­ous so­cial net­work­ing sites such as Face­book, Twit­ter, and LinkedIn stems from the de­sire to fit within the dis­tinc­tive cul­ture or eti­quette of each site, say re­searchers, in­clud­ing the one of In­di­ano­ri­gin.

The find­ings show that users aren’t mod­i­fy­ing their pro­file, but sub­con­sciously adapt­ing the be­hav­iour mod­elled to fit in.“De­spite our ef­forts, we still fit in the stereo­types of gen­der and age in the way we tai­lor our per­sona,” says Nis­hanth Sas­try, se­nior lec­turer at King’s Col­lege Lon­don.

For in­stance, a photo of some­one hold­ing a mug of a cof­fee brand may be pop­u­lar on In­sta­gram, but the same im­age post on LinkedIn would be frowned upon. “The users tend to por­tray them­selves dif­fer­ently in these dif­fer­ent worlds,” adds Dong­won Lee, As­so­ciate Pro­fes­sor at the Penn­syl­va­nia State Univer­sity.

For the re­search, the team com­piled data on over 100,000 so­cial me­dia users by util­is­ing a rep­utable site that acts as a re­li­able so­cial me­dia direc­tory, where the users vol­un­teer their own pro­files. Upon analysing the pro­file pic­tures and bi­og­ra­phy in­for­ma­tion of the users, the team found dif­fer­ences in how dif­fer­ent de­mo­graph­ics por­tray them­selves.

The re­sults showed that women were less likely to wear cor­rec­tive eye­wear, such as read­ing glasses, in their pro­file pic­tures and users un­der the age of 25 were less likely to be smil­ing in their pro­file pic­tures.

“The so­cial me­dia con­sume a large por­tion of our lives. So, un­der­stand­ing how we in­ter­act with each other on the medium is im­por­tant to un­der­stand­ing who we are in the on­line world,” Sas­try adds.


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