Is this branded bra strap a bit too much?

Hindustan Times (Patna) - Live - - Front Page - Ak­shay Kaushal

Mono­grams of the world’s most cov­eted la­bels have long been a part of their prod­ucts, e.g. a Louis Vuit­ton or a Gucci bag has the in­ter­lock­ing ‘LV’ or ‘GG’ all over it. Fash­ion­istas not only live with it, but they love it, in fact. But when ac­tor Alia Bhatt (above) re­cently showed up at an event in a red dress, with ‘Dior’ printed promi­nently on her white bra straps, did it cross the line be­tween taste­ful brand­ing and crass­ness? De­signer Amit GT thought so.

His Face­book post: “French houses have gone so low on their de­sign aes­thet­ics that they now re­sort to show­ing mono­grammed straps. Show some good de­signs. Not happy with this trend.”

Com­ment­ing on it, de­signer Rina Dhaka tells us, “I don’t find any­thing dis­taste­ful about the [bra] strap. Peo­ple want to wear lo­gos. If they’ve spent money on some­thing, they’d want to flaunt it, and these brands go by that phi­los­o­phy.”

Fash­ion blogger An­chal Sukhija says, “It’s the name that sells. These brands are so prized be­cause own­ing them is sup­posed to be a sta­tus sym­bol.” But she’d per­son­ally choose de­sign aes­thet­ics over loud brand­ing, says Sukhija.

Adding to the de­bate, de­signer Gau­rav Khanijo says, “Since fash­ion is mov­ing so fast, [la­bels] have to come up with some­thing new that does the talk­ing for them. It’s just be­ing loud about your brand.”

De­signer Nikhil Mehra, who owns a la­bel with brother Shan­tanu, has never put a logo on clothes, but he un­der­stands why this may be nec­es­sary: “The name is what sells. And the louder, the bet­ter.”


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