‘Dig­i­tal plat­forms are a bench­mark to track a song’s per­for­mance’

Hindustan Times (Patna) - Live - - Front Page - Yashika Mathur yashika.mathur@htlive.com ■

Singer Tulsi Ku­mar (above) is im­pressed with the wide reach of dig­i­tal plat­forms. She is plan­ning to launch her YouTube chan­nel soon as she feels that pro­mot­ing a song on a dig­i­tal plat­form helps ev­ery­one as­so­ci­ated un­der­stand how the song is per­form­ing.

“Ear­lier, only the mu­sic la­bel un­der­stood how well the song was do­ing. But noaw­days, the singer, the lyri­cist and the mu­sic composers also know whether the song is get­ting enough hits on YouTube or not. The down­loads and views [have] be­come a bench­mark to track a song’s per­for­mance,” says Tulsi. The 31-year-old is also happy that the dig­i­tal medium has opened doors for new artists. “A lot of peo­ple are launch­ing their per­sonal chan­nels and we’re get­ting a lot of ta­lent from ev­ery­where. For the mu­sic in­dus­try, dig­i­tal plat­forms are work­ing won­ders,” says Tulsi.

The trend of old songs be­ing re­hashed is catch­ing up. Tulsi, who has sung sim­i­lar tracks such as Gu­laabi Aankhen and Mere Hum­sa­far, says that she was ini­tially re­luc­tant to take up such songs and thinks com­par­isons with the orig­i­nal ver­sion is un­just. “I think it will be un­fair. No­body in to­day’s time can be com­pared to the leg­endary singers of the golden days,” adds Tulsi.

While such songs have re­ceived a mixed re­sponse from the mu­sic in­dus­try, she says, “There is an ac­cep­tance and that’s why these recre­ations are be­ing made.”


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