‘Digital platforms are a benchmark to track a song’s performance’

Singer Tulsi Kumar (above) is impressed with the wide reach of digital platforms. She is planning to launch her YouTube channel soon as she feels that promoting a song on a digital platform helps everyone associated understand how the song is performing.

“Earlier, only the music label understood how well the song was doing. But noawdays, the singer, the lyricist and the music composers also know whether the song is getting enough hits on YouTube or not. The downloads and views [have] become a benchmark to track a song’s performance,” says Tulsi. The 31-year-old is also happy that the digital medium has opened doors for new artists. “A lot of people are launching their personal channels and we’re getting a lot of talent from everywhere. For the music industry, digital platforms are working wonders,” says Tulsi.

The trend of old songs being rehashed is catching up. Tulsi, who has sung similar tracks such as Gulaabi Aankhen and Mere Humsafar, says that she was initially reluctant to take up such songs and thinks comparisons with the original version is unjust. “I think it will be unfair. Nobody in today’s time can be compared to the legendary singers of the golden days,” adds Tulsi.

While such songs have received a mixed response from the music industry, she says, “There is an acceptance and that’s why these recreations are being made.”

PHOTO: AALOK SON/HT