‘SAY YES TO MUSIC, NOT NOISE’
Gaurav Raina expects music lovers to reject cacophony and listen to good music on Internet
Musician Gaurav Raina (above), one half of the popular group Midival Punditz isn’t a big fan of promoting music on the Internet. “I don’t like it too much. I feel it has reduced the value of music and made it readily consumable by giving it a limited shelf-life,” he says.
The Delhi-based musician recommends that listeners “navigate through noise” on the Internet to get the best music. “Having said that, I think it is a plus point that music is more accessible now and the gap between music and its listeners is reduced. It isn’t difficult anymore to streamline between the levels of talent in the sea of digital music available to us. Navigating through this is recommended,” says Gaurav, who released his single, Dream, as a solo artist, Grain.
His solo projects don’t have an effect on Midivial Punditz or his partner on the project, Tapan Raj. “Tapan has been supportive of my solo career, as it is completely different from Midival Punditz and I think it is a plus point that music is more accessible now and the gap between music and its listeners is reduced GAURAV RAINA, MUSICIAN helps me relieve my artistic expressions in a completely different sphere,” he says. Powerful visuals are an important ingredient for Gaurav’s music and he feels that it’s important for the musician to have meaningful visuals with a song. “The marriage of music and visuals is an age-old theory. These pieces of art are not only collaborations, but also vehicles that help deliver a powerful kick into the listeners’ mind. I believe that music can tell a story and these stories become a part of one’s musical identity.”