Mini trails will highlight moments from our film: Shah Rukh Khan

Actor Shah Rukh Khan isn’t known as a marketing genius for nothing. For Shah Rukh’s next film, Jab Harry Met Sejal, directed by Imtiaz Ali, the duo is all set to come up with a series of innovative marketing strategies to promote their film, which hits the theatres across the country on August 4. As a treat to his audience, Imtiaz has come up with the idea of showcasing ‘mini trails’, which are a series of 30-second clips from the film. The clips trace the love story between a Punjabi guy, played by Shah Rukh, and a Gujarati girl, a role essayed by Anushka Sharma. A source says, “With this innovative strategy, the audience will get an introduction to the world of Harry and Sejal. These will also serve as a buildup to the songs of the film, and help communicate the essence of the love story. Each ‘trail’ from the film introduces the personalities of Harry and Sejal, and will give the audience a glimpse of their dreams and complexities. The first few trails will be unveiled on Sunday (June 18).”

Shah Rukh, who is also the producer, says, “The whole idea of mini trails is to introduce Harry and Sejal, the two players in the beautiful love story. Imtiaz has a special way of writing and shooting his scenes.

Even the most simple of scenes have an underlying emotion or a subtext within them. These mini trails will highlight moments from our film that Imtiaz so lovingly weaves into his tales. The thought behind them is to draw audiences closer to Harry and Sejal.”