Is mod­est fash­ion on the rise?

Of late, de­sign­ers and big brands have been opt­ing for mod­est fash­ion. We take a look at this shift in the fash­ion world

Hindustan Times (Patna) - Live - - LIFESTYLE - Ruella Fer­nan­des htc­ity@hin­dus­tan­

Me­tal­lic gold ruf­fles neatly stitched on the sleeves, vo­lu­mi­nous white feath­ered capes, shiny se­quenced coats with ruf­fled sleeves, and long trains em­bel­lished with translu­cent pearls. All of these de­signs styled with hi­jabs in me­tal­lic hues were sported by mod­els on the ramp. How­ever, In­done­sian de­signer An­niesa Ha­si­buan made his­tory by de­sign­ing the first all­hi­jab fash­ion show at the New York Fash­ion Week last Septem­ber. It was so well re­ceived that she re­peated the same this year in Fe­bru­ary. Hal­ima Aden is a 19-yearold hi­jab-wear­ing model who made her de­but at the Yeezy Sea­son 5 show and she is rep­re­sented by the same agency that also han­dles mod­els such as Gigi Ha­did and Kaia Ger­ber.

De­signer Ritu Ku­mar says, “A large pop­u­la­tion of the world sports hi­jabs, so it is not sur­pris­ing to see their rep­re­sen­ta­tion on the ramps.” Nike has pi­o­neered a hi-tech hi­jab for Mus­lim fe­male ath­letes. There’s also the burkini — a mod­est swim­suit, de­signed to cater to the needs of Mus­lim women.

De­signer Rim­ple Narula says, “The fash­ion in­dus­try has al­ways been mod­ern and fore­sighted in its ap­proach. And it’s also been in­clu­sive whether it’s plus-size lines or trans­gen­der mod­els or ha­lal (re­li­giously ac­cept­able ac­cord­ing to Mus­lim law) fash­ion.” De­signer and owner of epony­mous fash­ion la­bel, Nida Mah­mood, says, “Burki­nis, sports­wear with the hi­jab — I think it’s a cool idea. As much as Is­lam is viewed from a con­stricted stand­point, some de­sign­ers are send­ing out the mes­sage that there is a lot of open­ness and mod­erni­sa­tion in Is­lam.”

This shift in the fash­ion world, namely mod­est fash­ion, is now a global phe­nom­e­non. The Lon­don Mod­est Fash­ion Week by Haute Elan was held in Fe­bru­ary. Big brands such as DKNY, Mango, Dolce & Gab­bana and Os­car de la Renta have of­fered mod­est fash­ion lines to women in­clud­ing ap­par­els such as kaf­tan, flow­ing jack­ets, leg­gings and tu­nics.

A pa­rade of celebri­ties too, opted for such out­fits for their red car­pet look. Ac­tor Ruth Negga made her Os­cars red car­pet ap­pear­ance in a Valentino — a full-sleeved tomato red gown with lace­work on the bodice and a high Vic­to­rian neck lined with del­i­cate lace cut­work.

Ac­tor Sarah Paul­son looked ra­di­ant in a gold Marc Ja­cobs gown with se­quins run­ning hor­i­zon­tally across the en­tire dress n waves. Floor length and full-sleeved — an­other ex­am­ple of how mod­est fash­ion is on the rise.


Lea Michele Sarah Paul­son

Ruth Negga A model sports ruf­fled sleeves at the New York Fash­ion Week

Hal­ima Aden


A model wears a coat with pearl em­bel­lish­ments

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