Delhi Po­lice’s fun memes con­nect with young­sters

Hindustan Times (Patna) - Live - - Front Page - Ruchika Garg ruchika.garg@hin­dus­tan­

If you thought that cops lack sense of hu­mour, Delhi Po­lice’s Twitter han­dle will prove you wrong. From ‘Drug­wale ko Delhi Po­lice le jayenge’ to Bol­ly­wood in­spired ‘Bhaag Charsi Bhaag’, Delhi Po­lice is us­ing funny, cre­ative memes to counter so­cial is­sues. These memes aim to catch the at­ten­tion of the youth and put an end to various men­aces. “So­cial media is an im­por­tant medium to con­nect with the youth. We have been ac­tively in­ter­act­ing with them. These memes are help­ful in es­tab­lish­ing a con­nect with young peo­ple and they also pop­u­larise our on-ground cam­paigns to counter drug ad­dic­tion, rag­ging and cy­ber crimes,” says Mad­hur Verma, DCP (Crime) and PRO, Delhi Po­lice.

A city-based ad­ver­tis­ing agency has put these cre­atives to­gether “We try to fit in the pop­u­lar cul­ture. For ex­am­ple, drug con­sumers are of­ten young peo­ple and to sen­si­tise them, we have used Bol­ly­wood movie ti­tles, as they are re­lat­able. Our cam­paign hash­tags are also in­spired by Bol­ly­wood. #Drugskadanda #Drugska­panch­nama #Ab­nor­ag­ging­bose and #Jab­wear­rest are some of the ex­am­ples,” says Ankir Pu­jari from As­tral Ad­ver­tis­ing.

What do young peo­ple think about the funny cre­atives? “It makes Delhi Po­lice more real and ap­proach­able. They have turned re­ally cool,” says 20-year-old man­age­ment stu­dent Harshita Agar­wal. Agrees Mo­hit Rand­hawa, 23, engi­neer­ing stu­dent. “No one likes to be lec­tured. Say­ing im­por­tant things in a fun way is nice. I saw these Tweets and shared them. If they were not so cool, I wouldn’t have no­ticed them.”

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